---
title: "Tommee Tippee vs Vicks: Which is more popular by branded search?"
description: "Which is more popular in search, Tommee Tippee or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tommee-tippee-vs-vicks"
publisher: "Brandwave"
---

# Tommee Tippee vs Vicks: Which is more popular by branded search?

Which is more popular in search, Tommee Tippee or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tommee Tippee and Vicks
- **Competitive set**: Baby thermometers
- **Market**: Global
- **Month measured**: Aug 2026
- **Tommee Tippee Share of Search**: 16.6%
- **Vicks Share of Search**: 0.29%

## Which is more popular in search, Tommee Tippee or Vicks?

- In August 2026, Tommee Tippee had more branded searches than Vicks among baby thermometers worldwide. Tommee Tippee was estimated to have 135K branded searches compared to Vicks’ 2.4K, and held a 16.6% Share of Search versus Vicks’ 0.29%.
- Tommee Tippee was ahead of Vicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide moved from 17.7% to 16.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 0.47% to 0.29%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

## How did search popularity change for baby thermometers worldwide in August 2026?

- In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.
- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Month by month

| Month | Tommee Tippee estimated searches | Tommee Tippee Share of Search | Tommee Tippee rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 17.7% | 3 | 3.6K | 0.47% | 4 |
| Nov 2025 | 135K | 13.5% | 3 | 3.6K | 0.36% | 4 |
| Dec 2025 | 110K | 13% | 3 | 4.4K | 0.52% | 4 |
| Jan 2026 | 135K | 17.1% | 3 | 4.4K | 0.56% | 4 |
| Feb 2026 | 110K | 16.7% | 3 | 3.6K | 0.55% | 4 |
| Mar 2026 | 135K | 17.7% | 3 | 2.9K | 0.38% | 4 |
| Apr 2026 | 110K | 14.8% | 3 | 2.4K | 0.32% | 4 |
| May 2026 | 110K | 15% | 3 | 2.4K | 0.33% | 4 |
| Jun 2026 | 135K | 18.8% | 3 | 2.4K | 0.33% | 4 |
| Jul 2026 | 135K | 18.6% | 3 | 1.9K | 0.26% | 4 |
| Aug 2026 | 135K | 16.6% | 3 | 2.4K | 0.29% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tommee Tippee’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tommee Tippee**: Measured on the search term “tommee tippee”.
- **Vicks**: Measured on the search term “vicks cough”.

- [Tommee Tippee profile](/demand/global-en/brands/tommee-tippee)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All baby thermometers worldwide](/demand/global-en/categories/baby-thermometers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tommee Tippee or Vicks?

In August 2026, Tommee Tippee had more branded searches than Vicks among baby thermometers worldwide. Tommee Tippee was estimated to have 135K branded searches compared to Vicks’ 2.4K, and held a 16.6% Share of Search versus Vicks’ 0.29%.

## Cite this page

Brandwave. "Tommee Tippee vs Vicks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tommee-tippee-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tommee-tippee-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.