---
title: "Tom Ford vs Viktor&Rolf: Which is searched more?"
description: "Which is more popular in search, Tom Ford or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-viktor-and-rolf"
publisher: "Brandwave"
---

# Tom Ford vs Viktor&Rolf: Which is searched more?

Which is more popular in search, Tom Ford or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tom Ford and Viktor&Rolf
- **Competitive set**: Fragrance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Tom Ford Share of Search**: 7.6%
- **Viktor&Rolf Share of Search**: 0.38%

## Which is more popular in search, Tom Ford or Viktor&Rolf?

- In September 2026, Tom Ford had more branded searches than Viktor&Rolf among fragrance brands worldwide. Tom Ford was estimated to have 1.2M branded searches compared to Viktor&Rolf’s 60.5K, and held a 7.6% Share of Search versus Viktor&Rolf’s 0.38%.
- Tom Ford was ahead of Viktor&Rolf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among fragrance brands worldwide moved from 7.3% to 7.6%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands worldwide moved from 0.45% to 0.38%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for fragrance brands worldwide in September 2026?

- In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
- Estimated monthly branded searches for Viktor&Rolf worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Month by month

| Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 7.3% | 5 | 74K | 0.45% | 9 |
| Nov 2025 | 1.2M | 7% | 6 | 90.5K | 0.52% | 9 |
| Dec 2025 | 1.5M | 6.8% | 5 | 110K | 0.5% | 9 |
| Jan 2026 | 1.2M | 5.6% | 5 | 74K | 0.34% | 9 |
| Feb 2026 | 1M | 6.6% | 5 | 60.5K | 0.4% | 9 |
| Mar 2026 | 1M | 5.9% | 6 | 60.5K | 0.36% | 9 |
| Apr 2026 | 1M | 6.3% | 5 | 49.5K | 0.31% | 9 |
| May 2026 | 1M | 5.3% | 6 | 49.5K | 0.26% | 9 |
| Jun 2026 | 823K | 4.3% | 6 | 49.5K | 0.26% | 9 |
| Jul 2026 | 1M | 6.3% | 4 | 49.5K | 0.31% | 9 |
| Aug 2026 | 1M | 6.4% | 6 | 49.5K | 0.32% | 9 |
| Sep 2026 | 1.2M | 7.6% | 4 | 60.5K | 0.38% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Tom Ford’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tom Ford**: Measured on the search term “tom ford”.
- **Viktor&Rolf**: Measured on the search term “viktor and rolf”.

- [Tom Ford profile](/demand/global-en/brands/tom-ford)
- [Viktor&Rolf profile](/demand/global-en/brands/viktor-and-rolf)
- [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tom Ford or Viktor&Rolf?

In September 2026, Tom Ford had more branded searches than Viktor&Rolf among fragrance brands worldwide. Tom Ford was estimated to have 1.2M branded searches compared to Viktor&Rolf’s 60.5K, and held a 7.6% Share of Search versus Viktor&Rolf’s 0.38%.

## Cite this page

Brandwave. "Tom Ford vs Viktor&Rolf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-viktor-and-rolf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.