---
title: "Tom Ford vs Versace: Which is searched more?"
description: "Which is more popular in search, Tom Ford or Versace? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-versace"
publisher: "Brandwave"
---

# Tom Ford vs Versace: Which is searched more?

Which is more popular in search, Tom Ford or Versace? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tom Ford and Versace
- **Competitive set**: Fragrance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Tom Ford Share of Search**: 7.6%
- **Versace Share of Search**: 7.6%

## Which is more popular in search, Tom Ford or Versace?

- In September 2026, Tom Ford and Versace were level on Share of Search among fragrance brands worldwide, with an estimated 1.2M branded searches each, at 7.6% estimated Share of Search each.
- Tom Ford was ahead of Versace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among fragrance brands worldwide moved from 7.3% to 7.6%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Versace’s estimated Share of Search among fragrance brands worldwide moved from 9% to 7.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

## How did search popularity change for fragrance brands worldwide in September 2026?

- In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search.
- In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
- In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%.

## Month by month

| Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Versace estimated searches | Versace Share of Search | Versace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 7.3% | 5 | 1.5M | 9% | 3 |
| Nov 2025 | 1.2M | 7% | 6 | 1.8M | 10.5% | 3 |
| Dec 2025 | 1.5M | 6.8% | 5 | 2.2M | 10.2% | 3 |
| Jan 2026 | 1.2M | 5.6% | 5 | 1.8M | 8.4% | 3 |
| Feb 2026 | 1M | 6.6% | 5 | 1.5M | 9.9% | 3 |
| Mar 2026 | 1M | 5.9% | 6 | 1.5M | 8.9% | 3 |
| Apr 2026 | 1M | 6.3% | 5 | 1.5M | 9.4% | 3 |
| May 2026 | 1M | 5.3% | 6 | 1.8M | 9.7% | 3 |
| Jun 2026 | 823K | 4.3% | 6 | 1.5M | 7.9% | 3 |
| Jul 2026 | 1M | 6.3% | 4 | 1.5M | 9.5% | 3 |
| Aug 2026 | 1M | 6.4% | 6 | 1.5M | 9.6% | 3 |
| Sep 2026 | 1.2M | 7.6% | 4 | 1.2M | 7.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Tom Ford’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tom Ford**: Measured on the search term “tom ford”.
- **Versace**: Measured on the search term “versace”.

- [Tom Ford profile](/demand/global-en/brands/tom-ford)
- [Versace profile](/demand/global-en/brands/versace)
- [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tom Ford or Versace?

In September 2026, Tom Ford and Versace were level on Share of Search among fragrance brands worldwide, with an estimated 1.2M branded searches each, at 7.6% estimated Share of Search each.

## Cite this page

Brandwave. "Tom Ford vs Versace: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-versace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-versace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.