--- title: "Tom Ford vs Urban Decay: Which is searched more?" description: "Is Tom Ford or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-urban-decay" publisher: "Brandwave" --- # Tom Ford vs Urban Decay: Which is searched more? Is Tom Ford or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tom Ford and Urban Decay - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **Tom Ford Share of Search**: 23.1% - **Urban Decay Share of Search**: 1.7% ## Is Tom Ford or Urban Decay more popular in search? - In September 2026, Tom Ford had more branded searches than Urban Decay among eyeshadow brands worldwide. Tom Ford had about 1.2 million branded searches, while Urban Decay had 90,500. Tom Ford made up 23.1% of all eyeshadow brand searches we track, and Urban Decay accounted for 1.7%. - Tom Ford was ahead of Urban Decay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tom Ford’s share of searches among eyeshadow brands worldwide moved from 18.8% to 23.1%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Urban Decay’s share of searches among eyeshadow brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 135K to 90.5K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Urban Decay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tom Ford did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? - In September 2026, Tom Ford gained share of searches among eyeshadow brands worldwide, from 19.8% to 23.1%. - Estimated monthly branded searches for Urban Decay worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026. ## Month by month | Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 18.8% | 2 | 135K | 2.1% | 13 | | Nov 2025 | 1.2M | 14.3% | 3 | 165K | 1.9% | 13 | | Dec 2025 | 1.5M | 20.1% | 2 | 135K | 1.8% | 13 | | Jan 2026 | 1.2M | 20.1% | 1 | 110K | 1.8% | 13 | | Feb 2026 | 1M | 19.4% | 2 | 90.5K | 1.8% | 13 | | Mar 2026 | 1M | 17.1% | 2 | 110K | 1.9% | 13 | | Apr 2026 | 1M | 18.6% | 2 | 110K | 2% | 13 | | May 2026 | 1M | 18.1% | 2 | 110K | 2% | 13 | | Jun 2026 | 823K | 17.2% | 3 | 110K | 2.3% | 13 | | Jul 2026 | 1M | 19.9% | 1 | 90.5K | 1.8% | 13 | | Aug 2026 | 1M | 19.8% | 1 | 110K | 2.2% | 13 | | Sep 2026 | 1.2M | 23.1% | 1 | 90.5K | 1.7% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Tom Ford’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tom Ford**: Measured on the search term “tom ford”. - **Urban Decay**: Measured on the search term “urban decay”. - [Tom Ford profile](/demand/global-en/brands/tom-ford) - [Urban Decay profile](/demand/global-en/brands/urban-decay) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tom Ford or Urban Decay more popular in search? In September 2026, Tom Ford had more branded searches than Urban Decay among eyeshadow brands worldwide. Tom Ford had about 1.2 million branded searches, while Urban Decay had 90,500. Tom Ford made up 23.1% of all eyeshadow brand searches we track, and Urban Decay accounted for 1.7%. ## Cite this page Brandwave. "Tom Ford vs Urban Decay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-urban-decay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tom-ford-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.