--- title: "Tolstoy vs Whatmore: Which is searched more?" description: "Is Tolstoy or Whatmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tolstoy-vs-whatmore" publisher: "Brandwave" --- # Tolstoy vs Whatmore: Which is searched more? Is Tolstoy or Whatmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tolstoy and Whatmore - **Competitive set**: Shoppable video platforms - **Market**: Global - **Month measured**: Sep 2026 - **Tolstoy Share of Search**: 0.09% - **Whatmore Share of Search**: 84.7% ## Is Tolstoy or Whatmore more popular in search? - In September 2026, Whatmore had more branded searches than Tolstoy among shoppable video platforms worldwide. Whatmore had about 27,100 branded searches, while Tolstoy had 30. Whatmore made up 84.7% of all shoppable video platform searches we track, and Tolstoy accounted for 0.09%. - Whatmore was ahead of Tolstoy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms worldwide moved from 0.24% to 0.09%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Whatmore’s share of searches among shoppable video platforms worldwide moved from 70.1% to 84.7%, and its estimated monthly branded searches moved from 14.8K to 27.1K. ## Top shoppable video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tolstoy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whatmore was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tolstoy was listed before Whatmore in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Videowise | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tolstoy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Whatmore | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Firework | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bambuser | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quinn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eStreamly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shoppable video platforms - Asked ChatGPT "Which shoppable video platform should I use?": 1. Whatmore, 2. Videowise, 3. Tolstoy - Asked ChatGPT "What are the best shoppable video platforms?": 1. Videowise, 2. Tolstoy, 3. Firework, 4. Whatmore, 5. Bambuser - Asked ChatGPT "What's the best shoppable video platform for product videos?": 1. Tolstoy, 2. Whatmore, 3. Videowise, 4. Firework, 5. Bambuser - Searched Google, AI Overview "shoppable video platform": 1. Videowise, 2. Tolstoy - Searched Google, AI Overview "interactive product video": named none of the brands we track Not named in any answer: Quinn and eStreamly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for shoppable video platforms worldwide in September 2026? - In September 2026, Whatmore gained share of searches among shoppable video platforms worldwide, from 79.2% to 84.7%. - Estimated monthly branded searches for Tolstoy worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Tolstoy estimated searches | Tolstoy Share of Search | Tolstoy rank | Whatmore estimated searches | Whatmore Share of Search | Whatmore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.24% | 6 | 14.8K | 70.1% | 1 | | Nov 2025 | 40 | 0.2% | 6 | 14.8K | 73.3% | 1 | | Dec 2025 | 50 | 0.26% | 6 | 14.8K | 76.6% | 1 | | Jan 2026 | 60 | 0.3% | 6 | 14.8K | 73.5% | 1 | | Feb 2026 | 80 | 0.46% | 6 | 12.1K | 69.3% | 1 | | Mar 2026 | 60 | 0.25% | 6 | 18.1K | 74.3% | 1 | | Apr 2026 | 60 | 0.21% | 6 | 22.2K | 76.9% | 1 | | May 2026 | 30 | 0.15% | 6 | 14.8K | 73.1% | 1 | | Jun 2026 | 30 | 0.15% | 6 | 14.8K | 75.9% | 1 | | Jul 2026 | 40 | 0.21% | 6 | 14.8K | 77.5% | 1 | | Aug 2026 | 40 | 0.17% | 6 | 18.1K | 79.2% | 1 | | Sep 2026 | 30 | 0.09% | 6 | 27.1K | 84.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Tolstoy’s and Whatmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tolstoy**: Measured on the search terms “tolstoy shoppable video” and “tolstoy video commerce”, summed into one figure. - **Whatmore**: Measured on the search term “whatmore”. - [Tolstoy profile](/demand/global-en/brands/tolstoy) - [Whatmore profile](/demand/global-en/brands/whatmore) - [All shoppable video platforms worldwide](/demand/global-en/categories/shoppable-video-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tolstoy or Whatmore more popular in search? In September 2026, Whatmore had more branded searches than Tolstoy among shoppable video platforms worldwide. Whatmore had about 27,100 branded searches, while Tolstoy had 30. Whatmore made up 84.7% of all shoppable video platform searches we track, and Tolstoy accounted for 0.09%. ## Cite this page Brandwave. "Tolstoy vs Whatmore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tolstoy-vs-whatmore This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tolstoy-vs-whatmore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.