--- title: "Toll vs UPS: Which is searched more?" description: "Is Toll or UPS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/toll-vs-ups" publisher: "Brandwave" --- # Toll vs UPS: Which is searched more? Is Toll or UPS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Toll and UPS - **Competitive set**: Freight and logistics companies - **Market**: Global - **Month measured**: Sep 2026 - **Toll Share of Search**: 0.93% - **UPS Share of Search**: 34.4% ## Is Toll or UPS more popular in search? - In September 2026, UPS had more branded searches than Toll among freight and logistics companies worldwide. UPS had about 9.1 million branded searches, while Toll had 246,000. UPS made up 34.4% of all freight and logistics company searches we track, and Toll accounted for 0.93%. - UPS was ahead of Toll in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Toll’s share of searches among freight and logistics companies worldwide moved from 0.94% to 0.93%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, UPS’s share of searches among freight and logistics companies worldwide moved from 34.5% to 34.4%, and its estimated monthly branded searches moved from 11.1M to 9.1M. ## Top freight and logistics companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, UPS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Toll did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | C.H. Robinson | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | UPS | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | DHL | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FedEx | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Kuehne+Nagel | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Old Dominion Freight Line | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | Toll | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Big Chill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about freight and logistics companies - Asked ChatGPT "Which freight or logistics company should I hire?": 1. UPS, 2. FedEx, 3. C.H. Robinson, 4. Old Dominion Freight Line, 5. DHL, 6. Kuehne+Nagel - Asked ChatGPT "What are the best freight and logistics companies?": 1. DHL, 2. UPS, 3. FedEx, 4. C.H. Robinson, 5. Kuehne+Nagel, 6. Old Dominion Freight Line - Asked ChatGPT "What's the best freight or logistics company for shipping goods?": 1. DHL, 2. Kuehne+Nagel, 3. C.H. Robinson, 4. Old Dominion Freight Line - Searched Google, AI Overview "logistics companies": 1. C.H. Robinson, 2. UPS Not named in any answer: Toll and Big Chill. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for freight and logistics companies worldwide in September 2026? - Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. ## Month by month | Month | Toll estimated searches | Toll Share of Search | Toll rank | UPS estimated searches | UPS Share of Search | UPS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 0.94% | 5 | 11.1M | 34.5% | 2 | | Nov 2025 | 301K | 0.94% | 4 | 11.1M | 34.6% | 2 | | Dec 2025 | 301K | 0.82% | 4 | 11.1M | 30.3% | 3 | | Jan 2026 | 368K | 1.1% | 4 | 11.1M | 34.5% | 2 | | Feb 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | | Mar 2026 | 246K | 0.82% | 5 | 9.1M | 30.3% | 3 | | Apr 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | | May 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | | Jun 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | | Jul 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | | Aug 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | | Sep 2026 | 246K | 0.93% | 5 | 9.1M | 34.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Toll’s and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Toll**: Measured on the search term “toll”. - **UPS**: Measured on the search term “ups”. - [Toll profile](/demand/global-en/brands/toll) - [UPS profile](/demand/global-en/brands/ups) - [All freight and logistics companies worldwide](/demand/global-en/categories/freight-and-logistics-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Toll or UPS more popular in search? In September 2026, UPS had more branded searches than Toll among freight and logistics companies worldwide. UPS had about 9.1 million branded searches, while Toll had 246,000. UPS made up 34.4% of all freight and logistics company searches we track, and Toll accounted for 0.93%. ## Cite this page Brandwave. "Toll vs UPS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/toll-vs-ups This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/toll-vs-ups. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.