---
title: "Time vs Wired: Which is more popular by branded search?"
description: "Which is more popular in search, Time or Wired? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/time-vs-wired"
publisher: "Brandwave"
---

# Time vs Wired: Which is more popular by branded search?

Which is more popular in search, Time or Wired? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Time and Wired
- **Competitive set**: Magazines
- **Market**: Global
- **Month measured**: Aug 2026
- **Time Share of Search**: 7.2%
- **Wired Share of Search**: 1.2%

## Which is more popular in search, Time or Wired?

- In August 2026, Time had more branded searches than Wired among magazines worldwide. Time was estimated to have 90.5K branded searches compared to Wired’s 14.8K, and held a 7.2% Share of Search versus Wired’s 1.2%.
- Time was ahead of Wired in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide moved from 16% to 7.2%, and its estimated monthly branded searches moved from 301K to 90.5K.
- Across the 11 months ending August 2026, Wired’s estimated Share of Search among magazines worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
- Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Time estimated searches | Time Share of Search | Time rank | Wired estimated searches | Wired Share of Search | Wired rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 16% | 3 | 18.1K | 0.96% | 6 |
| Nov 2025 | 135K | 7.4% | 4 | 18.1K | 0.99% | 6 |
| Dec 2025 | 165K | 10.7% | 3 | 18.1K | 1.2% | 6 |
| Jan 2026 | 165K | 9.2% | 3 | 18.1K | 1% | 6 |
| Feb 2026 | 135K | 8% | 3 | 22.2K | 1.3% | 6 |
| Mar 2026 | 165K | 7.9% | 3 | 40.5K | 1.9% | 6 |
| Apr 2026 | 201K | 12.4% | 3 | 27.1K | 1.7% | 6 |
| May 2026 | 110K | 7.1% | 4 | 18.1K | 1.2% | 6 |
| Jun 2026 | 90.5K | 7.6% | 4 | 18.1K | 1.5% | 6 |
| Jul 2026 | 90.5K | 6.6% | 4 | 18.1K | 1.3% | 6 |
| Aug 2026 | 90.5K | 7.2% | 4 | 14.8K | 1.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Time’s and Wired’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Time**: Measured on the search term “time magazine”.
- **Wired**: Measured on the search term “wired magazine”.

- [Time profile](/demand/global-en/brands/time)
- [Wired profile](/demand/global-en/brands/wired)
- [All magazines worldwide](/demand/global-en/categories/magazines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Time or Wired?

In August 2026, Time had more branded searches than Wired among magazines worldwide. Time was estimated to have 90.5K branded searches compared to Wired’s 14.8K, and held a 7.2% Share of Search versus Wired’s 1.2%.

## Cite this page

Brandwave. "Time vs Wired: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/time-vs-wired

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/time-vs-wired. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.