---
title: "Timberland vs UGG: Which is more popular by branded search?"
description: "Which is more popular in search, Timberland or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/timberland-vs-ugg"
publisher: "Brandwave"
---

# Timberland vs UGG: Which is more popular by branded search?

Which is more popular in search, Timberland or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Timberland and UGG
- **Competitive set**: Boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Timberland Share of Search**: 25.8%
- **UGG Share of Search**: 47.1%

## Which is more popular in search, Timberland or UGG?

- In August 2026, UGG had more branded searches than Timberland among boots worldwide. UGG was estimated to have 4.1M branded searches compared to Timberland’s 2.2M, and held a 47.1% Share of Search versus Timberland’s 25.8%.
- UGG was ahead of Timberland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide moved from 19.5% to 25.8%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide moved from 53.3% to 47.1%, and its estimated monthly branded searches moved from 9.1M to 4.1M.

## How did search popularity change for boots worldwide in August 2026?

- In August 2026, UGG gained estimated Share of Search among boots worldwide, from 37.1% to 47.1%.
- In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 30.3% to 25.8%.

## Month by month

| Month | Timberland estimated searches | Timberland Share of Search | Timberland rank | UGG estimated searches | UGG Share of Search | UGG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 19.5% | 2 | 9.1M | 53.3% | 1 |
| Nov 2025 | 5M | 17.9% | 2 | 16.6M | 59.5% | 1 |
| Dec 2025 | 4.1M | 17.7% | 2 | 13.6M | 58.8% | 1 |
| Jan 2026 | 3.4M | 21.3% | 2 | 7.5M | 47.5% | 1 |
| Feb 2026 | 2.2M | 24.4% | 2 | 4.1M | 44.5% | 1 |
| Mar 2026 | 1.8M | 20.9% | 3 | 2.7M | 31.3% | 1 |
| Apr 2026 | 1.8M | 29.3% | 1 | 1.8M | 29.3% | 2 |
| May 2026 | 1.8M | 30% | 2 | 2.2M | 36.7% | 1 |
| Jun 2026 | 1.5M | 29.7% | 2 | 1.8M | 36.2% | 1 |
| Jul 2026 | 1.8M | 30.3% | 2 | 2.2M | 37.1% | 1 |
| Aug 2026 | 2.2M | 25.8% | 2 | 4.1M | 47.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Timberland’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Timberland**: Measured on the search term “timberland”.
- **UGG**: Measured on the search term “ugg”.

- [Timberland profile](/demand/global-en/brands/timberland)
- [UGG profile](/demand/global-en/brands/ugg)
- [All boots worldwide](/demand/global-en/categories/boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Timberland or UGG?

In August 2026, UGG had more branded searches than Timberland among boots worldwide. UGG was estimated to have 4.1M branded searches compared to Timberland’s 2.2M, and held a 47.1% Share of Search versus Timberland’s 25.8%.

## Cite this page

Brandwave. "Timberland vs UGG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/timberland-vs-ugg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/timberland-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.