---
title: "Tilley vs Wallaroo: Which is more popular by branded search?"
description: "Which is more popular in search, Tilley or Wallaroo? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tilley-vs-wallaroo"
publisher: "Brandwave"
---

# Tilley vs Wallaroo: Which is more popular by branded search?

Which is more popular in search, Tilley or Wallaroo? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tilley and Wallaroo
- **Competitive set**: Sun hat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Tilley Share of Search**: 20.1%
- **Wallaroo Share of Search**: 29.9%

## Which is more popular in search, Tilley or Wallaroo?

- In August 2026, Wallaroo had more branded searches than Tilley among sun hat brands worldwide. Wallaroo was estimated to have 33.1K branded searches compared to Tilley’s 22.2K, and held a 29.9% Share of Search versus Tilley’s 20.1%.
- Wallaroo was ahead of Tilley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide moved from 22% to 20.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide moved from 40.2% to 29.9%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for sun hat brands worldwide in August 2026?

- In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 24.3% to 29.9%.
- Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 17.1% to 20.1% in August 2026.

## Month by month

| Month | Tilley estimated searches | Tilley Share of Search | Tilley rank | Wallaroo estimated searches | Wallaroo Share of Search | Wallaroo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 22% | 2 | 33.1K | 40.2% | 1 |
| Nov 2025 | 22.2K | 22.3% | 2 | 33.1K | 33.3% | 1 |
| Dec 2025 | 22.2K | 21.6% | 2 | 40.5K | 39.4% | 1 |
| Jan 2026 | 18.1K | 16.9% | 2 | 49.5K | 46.2% | 1 |
| Feb 2026 | 14.8K | 16.6% | 2 | 40.5K | 45.5% | 1 |
| Mar 2026 | 18.1K | 17% | 3 | 40.5K | 38% | 1 |
| Apr 2026 | 18.1K | 14.3% | 4 | 49.5K | 39.2% | 1 |
| May 2026 | 22.2K | 17.1% | 4 | 33.1K | 25.5% | 1 |
| Jun 2026 | 27.1K | 18.5% | 3 | 33.1K | 22.6% | 2 |
| Jul 2026 | 27.1K | 19.9% | 3 | 33.1K | 24.3% | 1 |
| Aug 2026 | 22.2K | 20.1% | 3 | 33.1K | 29.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tilley’s and Wallaroo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tilley**: Measured on the search term “tilley”.
- **Wallaroo**: Measured on the search term “wallaroo”.

- [Tilley profile](/demand/global-en/brands/tilley)
- [Wallaroo profile](/demand/global-en/brands/wallaroo)
- [All sun hat brands worldwide](/demand/global-en/categories/sun-hat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tilley or Wallaroo?

In August 2026, Wallaroo had more branded searches than Tilley among sun hat brands worldwide. Wallaroo was estimated to have 33.1K branded searches compared to Tilley’s 22.2K, and held a 29.9% Share of Search versus Tilley’s 20.1%.

## Cite this page

Brandwave. "Tilley vs Wallaroo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tilley-vs-wallaroo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tilley-vs-wallaroo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.