---
title: "Tile vs Tractive: Which is searched more?"
description: "Which is more popular in search, Tile or Tractive? Compare estimated monthly branded-search demand and Share of Search inside the Cat tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tile-tracker-vs-tractive"
publisher: "Brandwave"
---

# Tile vs Tractive: Which is searched more?

Which is more popular in search, Tile or Tractive? Compare estimated monthly branded-search demand and Share of Search inside the Cat tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tile and Tractive
- **Competitive set**: Cat tracker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Tile Share of Search**: 26.9%
- **Tractive Share of Search**: 62.6%

## Which is more popular in search, Tile or Tractive?

- In September 2026, Tractive had more branded searches than Tile among cat tracker brands worldwide. Tractive was estimated to have 172K branded searches compared to Tile’s 74K, and held a 62.6% Share of Search versus Tile’s 26.9%.
- Tractive was ahead of Tile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide moved from 29.4% to 26.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat tracker brands worldwide moved from 56.5% to 62.6%, and its estimated monthly branded searches moved from 142K to 172K.

## How did search popularity change for cat tracker brands worldwide in September 2026?

- In September 2026, Tractive gained estimated Share of Search among cat tracker brands worldwide, from 61.5% to 62.6%.
- In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 26.2% to 26.9%.

## Month by month

| Month | Tile estimated searches | Tile Share of Search | Tile rank | Tractive estimated searches | Tractive Share of Search | Tractive rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 29.4% | 2 | 142K | 56.5% | 1 |
| Nov 2025 | 74K | 25.5% | 2 | 174K | 59.8% | 1 |
| Dec 2025 | 90.5K | 31.2% | 2 | 147K | 50.7% | 1 |
| Jan 2026 | 74K | 24.8% | 2 | 178K | 59.7% | 1 |
| Feb 2026 | 60.5K | 24.5% | 2 | 148K | 60.1% | 1 |
| Mar 2026 | 60.5K | 21.4% | 2 | 180K | 63.5% | 1 |
| Apr 2026 | 60.5K | 19.4% | 2 | 213K | 68.4% | 1 |
| May 2026 | 60.5K | 21.8% | 2 | 176K | 63.4% | 1 |
| Jun 2026 | 60.5K | 18.6% | 2 | 215K | 66% | 1 |
| Jul 2026 | 60.5K | 19.2% | 2 | 212K | 67.2% | 1 |
| Aug 2026 | 74K | 26.2% | 2 | 174K | 61.5% | 1 |
| Sep 2026 | 74K | 26.9% | 2 | 172K | 62.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Tile’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tile**: Measured on the search term “tile tracker”.
- **Tractive**: Measured on the search terms “dog tracker tractive”, “tractive” and “tractive dog collar”, summed into one figure.

- [Tile profile](/demand/global-en/brands/tile-tracker)
- [Tractive profile](/demand/global-en/brands/tractive)
- [All cat tracker brands worldwide](/demand/global-en/categories/cat-tracker-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tile or Tractive?

In September 2026, Tractive had more branded searches than Tile among cat tracker brands worldwide. Tractive was estimated to have 172K branded searches compared to Tile’s 74K, and held a 62.6% Share of Search versus Tile’s 26.9%.

## Cite this page

Brandwave. "Tile vs Tractive: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tile-tracker-vs-tractive

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tile-tracker-vs-tractive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.