---
title: "Tilda vs Uncle Ben's: Which is searched more?"
description: "Which is more popular in search, Tilda or Uncle Ben's? Compare estimated monthly branded-search demand and Share of Search inside the Rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tilda-vs-uncle-bens"
publisher: "Brandwave"
---

# Tilda vs Uncle Ben's: Which is searched more?

Which is more popular in search, Tilda or Uncle Ben's? Compare estimated monthly branded-search demand and Share of Search inside the Rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tilda and Uncle Ben's
- **Competitive set**: Rice brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Tilda Share of Search**: 5.7%
- **Uncle Ben's Share of Search**: 66.1%

## Which is more popular in search, Tilda or Uncle Ben's?

- In August 2026, Uncle Ben's had more branded searches than Tilda among rice brands worldwide. Uncle Ben's was estimated to have 172K branded searches compared to Tilda’s 14.8K, and held a 66.1% Share of Search versus Tilda’s 5.7%.
- Uncle Ben's was ahead of Tilda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide moved from 6.6% to 5.7%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Uncle Ben's’ estimated Share of Search among rice brands worldwide moved from 68.2% to 66.1%, and its estimated monthly branded searches moved from 152K to 172K.

## How did search popularity change for rice brands worldwide in August 2026?

- In August 2026, Uncle Ben's gained estimated Share of Search among rice brands worldwide, from 63.9% to 66.1%.
- In August 2026, Tilda lost estimated Share of Search among rice brands worldwide, from 6.2% to 5.7%.

## Month by month

| Month | Tilda estimated searches | Tilda Share of Search | Tilda rank | Uncle Ben's estimated searches | Uncle Ben's Share of Search | Uncle Ben's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 6.6% | 3 | 152K | 68.2% | 1 |
| Nov 2025 | 14.8K | 7.6% | 3 | 125K | 63.8% | 1 |
| Dec 2025 | 12.1K | 6.5% | 4 | 125K | 66.7% | 1 |
| Jan 2026 | 14.8K | 7.1% | 4 | 136K | 64.8% | 1 |
| Feb 2026 | 14.8K | 7.7% | 4 | 125K | 64.9% | 1 |
| Mar 2026 | 14.8K | 7.2% | 3 | 136K | 65.6% | 1 |
| Apr 2026 | 14.8K | 7.1% | 3 | 135K | 65% | 1 |
| May 2026 | 14.8K | 7.6% | 3 | 124K | 63.7% | 1 |
| Jun 2026 | 12.1K | 6.4% | 3 | 124K | 66% | 1 |
| Jul 2026 | 12.1K | 6.2% | 5 | 124K | 63.9% | 1 |
| Aug 2026 | 14.8K | 5.7% | 4 | 172K | 66.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tilda’s and Uncle Ben's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tilda**: Measured on the search term “tilda rice”.
- **Uncle Ben's**: Measured on the search terms “uncle ben s”, “uncle bens rice” and “unclebens”, summed into one figure.

- [Tilda profile](/demand/global-en/brands/tilda)
- [Uncle Ben's profile](/demand/global-en/brands/uncle-bens)
- [All rice brands worldwide](/demand/global-en/categories/rice-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tilda or Uncle Ben's?

In August 2026, Uncle Ben's had more branded searches than Tilda among rice brands worldwide. Uncle Ben's was estimated to have 172K branded searches compared to Tilda’s 14.8K, and held a 66.1% Share of Search versus Tilda’s 5.7%.

## Cite this page

Brandwave. "Tilda vs Uncle Ben's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tilda-vs-uncle-bens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tilda-vs-uncle-bens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.