--- title: "Thule vs WARN: Which is searched more?" description: "Is Thule or WARN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 4x4 accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/thule-vs-warn-industries" publisher: "Brandwave" --- # Thule vs WARN: Which is searched more? Is Thule or WARN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 4x4 accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thule and WARN - **Competitive set**: 4x4 accessory brands - **Market**: Global - **Month measured**: Sep 2026 - **Thule Share of Search**: 33.9% - **WARN Share of Search**: 3.7% ## Is Thule or WARN more popular in search? - In September 2026, Thule had more branded searches than WARN among 4x4 accessory brands worldwide. Thule had about 301,000 branded searches, while WARN had 32,900. Thule made up 33.9% of all 4x4 accessory brand searches we track, and WARN accounted for 3.7%. - Thule was ahead of WARN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thule’s share of searches among 4x4 accessory brands worldwide moved from 33.3% to 33.9%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, WARN’s share of searches among 4x4 accessory brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 34.3K to 32.9K. ## Top 4x4 accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, WARN was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thule did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ARB | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | WARN | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Baja Designs | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Ironman 4x4 | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rough Country | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rhino-Rack | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Thule | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TJM | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Yakima | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about 4x4 accessory brands - Asked ChatGPT "Which 4x4 accessory brand should I buy?": 1. ARB, 2. WARN, 3. Ironman 4x4, 4. Rough Country - Asked ChatGPT "What are the best 4x4 accessory brands?": 1. ARB, 2. WARN, 3. Baja Designs, 4. Rhino-Rack, 5. Rough Country - Asked ChatGPT "What's the best 4x4 accessory brand for a 4x4 vehicle?": 1. ARB, 2. WARN, 3. Baja Designs, 4. Ironman 4x4 - Searched Google, AI Overview "4wd accessories": named none of the brands we track Not named in any answer: Thule, TJM and Yakima. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for 4x4 accessory brands worldwide in September 2026? - In September 2026, Thule lost share of searches among 4x4 accessory brands worldwide, from 38.4% to 33.9%. - In September 2026, WARN fell from 6th to 7th among 4x4 accessory brands worldwide. ## Month by month | Month | Thule estimated searches | Thule Share of Search | Thule rank | WARN estimated searches | WARN Share of Search | WARN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 33.3% | 2 | 34.3K | 3.8% | 6 | | Nov 2025 | 368K | 36.3% | 2 | 37K | 3.6% | 7 | | Dec 2025 | 368K | 37.6% | 2 | 37K | 3.8% | 6 | | Jan 2026 | 450K | 42.3% | 1 | 39.2K | 3.7% | 6 | | Feb 2026 | 301K | 33.9% | 2 | 32.1K | 3.6% | 7 | | Mar 2026 | 368K | 37.6% | 2 | 41.9K | 4.3% | 5 | | Apr 2026 | 368K | 38.4% | 2 | 37K | 3.9% | 6 | | May 2026 | 450K | 43.4% | 1 | 32.9K | 3.2% | 7 | | Jun 2026 | 368K | 41.6% | 1 | 30.2K | 3.4% | 7 | | Jul 2026 | 450K | 46.9% | 1 | 32.9K | 3.4% | 7 | | Aug 2026 | 368K | 38.4% | 2 | 37K | 3.9% | 6 | | Sep 2026 | 301K | 33.9% | 2 | 32.9K | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Thule’s and WARN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thule**: Measured on the search term “thule”. - **WARN**: Measured on the search terms “warn industries” and “warn winch”, summed into one figure. - [Thule profile](/demand/global-en/brands/thule) - [WARN profile](/demand/global-en/brands/warn-industries) - [All 4x4 accessory brands worldwide](/demand/global-en/categories/4x4-accessory-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thule or WARN more popular in search? In September 2026, Thule had more branded searches than WARN among 4x4 accessory brands worldwide. Thule had about 301,000 branded searches, while WARN had 32,900. Thule made up 33.9% of all 4x4 accessory brand searches we track, and WARN accounted for 3.7%. ## Cite this page Brandwave. "Thule vs WARN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thule-vs-warn-industries This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thule-vs-warn-industries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.