--- title: "Thule vs US Cargo Control: Which is searched more?" description: "Is Thule or US Cargo Control more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load bars brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/thule-vs-us-cargo-control" publisher: "Brandwave" --- # Thule vs US Cargo Control: Which is searched more? Is Thule or US Cargo Control more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load bars brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thule and US Cargo Control - **Competitive set**: Load bars brands - **Market**: Global - **Month measured**: Sep 2026 - **Thule Share of Search**: 75.2% - **US Cargo Control Share of Search**: 1.6% ## Is Thule or US Cargo Control more popular in search? - In September 2026, Thule had more branded searches than US Cargo Control among load bars brands worldwide. Thule had about 301,000 branded searches, while US Cargo Control had 6,600. Thule made up 75.2% of all load bars brand searches we track, and US Cargo Control accounted for 1.6%. - Thule was ahead of US Cargo Control in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thule’s share of searches among load bars brands worldwide moved from 71.9% to 75.2%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, US Cargo Control’s share of searches among load bars brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top load bars brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, US Cargo Control was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thule was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Thule and US Cargo Control were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | US Cargo Control | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Thule | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | DC Cargo Mall | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Yakima | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Front Runner | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about load bars brands - Asked ChatGPT "Which load bars brand should I buy?": 1. US Cargo Control, 2. DC Cargo Mall - Asked ChatGPT "What are the best load bars brands?": 1. US Cargo Control, 2. DC Cargo Mall - Asked ChatGPT "What's the best load bars brand for a roof rack?": 1. Thule, 2. Yakima - Searched Google, AI Overview "load bars": 1. Thule, 2. US Cargo Control Not named in any answer: Front Runner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for load bars brands worldwide in September 2026? - Estimated monthly branded searches for US Cargo Control worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | Thule estimated searches | Thule Share of Search | Thule rank | US Cargo Control estimated searches | US Cargo Control Share of Search | US Cargo Control rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 71.9% | 1 | 5.4K | 1.3% | 3 | | Nov 2025 | 368K | 72% | 1 | 5.4K | 1.1% | 3 | | Dec 2025 | 368K | 72% | 1 | 5.4K | 1.1% | 3 | | Jan 2026 | 450K | 72.3% | 1 | 5.4K | 0.87% | 3 | | Feb 2026 | 301K | 75.4% | 1 | 5.4K | 1.4% | 3 | | Mar 2026 | 368K | 75.5% | 1 | 6.6K | 1.4% | 3 | | Apr 2026 | 368K | 75.6% | 1 | 6.6K | 1.4% | 3 | | May 2026 | 450K | 79% | 1 | 6.6K | 1.2% | 3 | | Jun 2026 | 368K | 75.5% | 1 | 6.6K | 1.4% | 3 | | Jul 2026 | 450K | 79.1% | 1 | 6.6K | 1.2% | 3 | | Aug 2026 | 368K | 75.6% | 1 | 6.6K | 1.4% | 3 | | Sep 2026 | 301K | 75.2% | 1 | 6.6K | 1.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Thule’s and US Cargo Control’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thule**: Measured on the search term “thule”. - **US Cargo Control**: Measured on the search term “us cargo control”. - [Thule profile](/demand/global-en/brands/thule) - [US Cargo Control profile](/demand/global-en/brands/us-cargo-control) - [All load bars brands worldwide](/demand/global-en/categories/load-bars-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thule or US Cargo Control more popular in search? In September 2026, Thule had more branded searches than US Cargo Control among load bars brands worldwide. Thule had about 301,000 branded searches, while US Cargo Control had 6,600. Thule made up 75.2% of all load bars brand searches we track, and US Cargo Control accounted for 1.6%. ## Cite this page Brandwave. "Thule vs US Cargo Control: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thule-vs-us-cargo-control This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thule-vs-us-cargo-control. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.