---
title: "Thule vs Tumi: Which is searched more?"
description: "Which is more popular in search, Thule or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thule-vs-tumi"
publisher: "Brandwave"
---

# Thule vs Tumi: Which is searched more?

Which is more popular in search, Thule or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thule and Tumi
- **Competitive set**: Laptop case brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Thule Share of Search**: 26.7%
- **Tumi Share of Search**: 61.2%

## Which is more popular in search, Thule or Tumi?

- In September 2026, Tumi had more branded searches than Thule among laptop case brands worldwide. Tumi was estimated to have 690K branded searches compared to Thule’s 301K, and held a 61.2% Share of Search versus Thule’s 26.7%.
- Tumi was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among laptop case brands worldwide moved from 26.9% to 26.7%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among laptop case brands worldwide moved from 60.9% to 61.2%, and its estimated monthly branded searches moved from 681K to 690K.

## How did search popularity change for laptop case brands worldwide in September 2026?

- In September 2026, Tumi gained estimated Share of Search among laptop case brands worldwide, from 57.7% to 61.2%.
- In September 2026, Thule lost estimated Share of Search among laptop case brands worldwide, from 30.8% to 26.7%.

## Month by month

| Month | Thule estimated searches | Thule Share of Search | Thule rank | Tumi estimated searches | Tumi Share of Search | Tumi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 26.9% | 2 | 681K | 60.9% | 1 |
| Nov 2025 | 368K | 27.5% | 2 | 833K | 62.2% | 1 |
| Dec 2025 | 368K | 27.5% | 2 | 833K | 62.2% | 1 |
| Jan 2026 | 450K | 35.5% | 2 | 681K | 53.7% | 1 |
| Feb 2026 | 301K | 27.3% | 2 | 665K | 60.3% | 1 |
| Mar 2026 | 368K | 31.5% | 2 | 665K | 56.8% | 1 |
| Apr 2026 | 368K | 31.5% | 2 | 665K | 56.8% | 1 |
| May 2026 | 450K | 35.5% | 2 | 681K | 53.7% | 1 |
| Jun 2026 | 368K | 31.5% | 2 | 665K | 56.8% | 1 |
| Jul 2026 | 450K | 35.5% | 2 | 681K | 53.7% | 1 |
| Aug 2026 | 368K | 30.8% | 2 | 690K | 57.7% | 1 |
| Sep 2026 | 301K | 26.7% | 2 | 690K | 61.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Thule’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thule**: Measured on the search term “thule”.
- **Tumi**: Measured on the search terms “tumi”, “tumi backpack” and “tumi bags”, summed into one figure.

- [Thule profile](/demand/global-en/brands/thule)
- [Tumi profile](/demand/global-en/brands/tumi)
- [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thule or Tumi?

In September 2026, Tumi had more branded searches than Thule among laptop case brands worldwide. Tumi was estimated to have 690K branded searches compared to Thule’s 301K, and held a 61.2% Share of Search versus Thule’s 26.7%.

## Cite this page

Brandwave. "Thule vs Tumi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thule-vs-tumi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thule-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.