---
title: "Thule vs Truma: Which is more popular by branded search?"
description: "Which is more popular in search, Thule or Truma? Compare estimated monthly branded-search demand and Share of Search inside the Caravan accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thule-vs-truma"
publisher: "Brandwave"
---

# Thule vs Truma: Which is more popular by branded search?

Which is more popular in search, Thule or Truma? Compare estimated monthly branded-search demand and Share of Search inside the Caravan accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thule and Truma
- **Competitive set**: Caravan accessories
- **Market**: Global
- **Month measured**: Aug 2026
- **Thule Share of Search**: 95.8%
- **Truma Share of Search**: 0.04%

## Which is more popular in search, Thule or Truma?

- In August 2026, Thule had more branded searches than Truma among caravan accessories worldwide. Thule was estimated to have 368K branded searches compared to Truma’s 140, and held a 95.8% Share of Search versus Truma’s 0.04%.
- Thule was ahead of Truma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among caravan accessories worldwide moved from 95.2% to 95.8%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 11 months ending August 2026, Truma’s estimated Share of Search among caravan accessories worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 90 to 140.

## How did search popularity change for caravan accessories worldwide in August 2026?

- Estimated monthly branded searches for Truma worldwide rose 55.6% over 11 measured months, from 90 to 140 in August 2026.
- Estimated monthly branded searches for Thule worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

## Month by month

| Month | Thule estimated searches | Thule Share of Search | Thule rank | Truma estimated searches | Truma Share of Search | Truma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 95.2% | 1 | 90 | 0.03% | 6 |
| Nov 2025 | 368K | 96% | 1 | 90 | 0.02% | 5 |
| Dec 2025 | 368K | 95.9% | 1 | 70 | 0.02% | 6 |
| Jan 2026 | 450K | 97.1% | 1 | 90 | 0.02% | 6 |
| Feb 2026 | 301K | 95.8% | 1 | 90 | 0.03% | 6 |
| Mar 2026 | 368K | 95.9% | 1 | 110 | 0.03% | 6 |
| Apr 2026 | 368K | 96.3% | 1 | 140 | 0.04% | 6 |
| May 2026 | 450K | 96.8% | 1 | 140 | 0.03% | 6 |
| Jun 2026 | 368K | 95.8% | 1 | 110 | 0.03% | 6 |
| Jul 2026 | 450K | 96.3% | 1 | 140 | 0.03% | 6 |
| Aug 2026 | 368K | 95.8% | 1 | 140 | 0.04% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thule’s and Truma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thule**: Measured on the search term “thule”.
- **Truma**: Measured on the search term “truma caravan”.

- [Thule profile](/demand/global-en/brands/thule)
- [Truma profile](/demand/global-en/brands/truma)
- [All caravan accessories worldwide](/demand/global-en/categories/caravan-accessories): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thule or Truma?

In August 2026, Thule had more branded searches than Truma among caravan accessories worldwide. Thule was estimated to have 368K branded searches compared to Truma’s 140, and held a 95.8% Share of Search versus Truma’s 0.04%.

## Cite this page

Brandwave. "Thule vs Truma: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/thule-vs-truma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thule-vs-truma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.