--- title: "Thule vs Timbuk2: Which is searched more?" description: "Is Thule or Timbuk2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/thule-vs-timbuk2" publisher: "Brandwave" --- # Thule vs Timbuk2: Which is searched more? Is Thule or Timbuk2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thule and Timbuk2 - **Competitive set**: Laptop backpack brands - **Market**: Global - **Month measured**: Sep 2026 - **Thule Share of Search**: 14.6% - **Timbuk2 Share of Search**: 2.9% ## Is Thule or Timbuk2 more popular in search? - In September 2026, Thule had more branded searches than Timbuk2 among laptop backpack brands worldwide. Thule had about 301,000 branded searches, while Timbuk2 had 60,500. Thule made up 14.6% of all laptop backpack brand searches we track, and Timbuk2 accounted for 2.9%. - Thule was ahead of Timbuk2 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thule’s share of searches among laptop backpack brands worldwide moved from 16.2% to 14.6%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Timbuk2’s share of searches among laptop backpack brands worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 60.5K. ## Top laptop backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Timbuk2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Timbuk2 was listed before Thule in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Timbuk2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Aer | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Osprey | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsonite | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellroy | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | JanSport | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ogio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop backpack brands - Asked ChatGPT "Which laptop backpack brand should I buy?": 1. Timbuk2, 2. Thule, 3. Samsonite, 4. Osprey, 5. Aer - Asked ChatGPT "What are the best laptop backpack brands?": 1. Aer, 2. Osprey, 3. Thule, 4. Bellroy, 5. Samsonite, 6. JanSport - Asked ChatGPT "What's the best laptop backpack brand for everyday commuting?": 1. Timbuk2, 2. Thule, 3. Aer, 4. Bellroy - Searched Google, AI Overview "best laptop backpack": 1. Timbuk2 - Searched Google, AI Overview "light laptop backpack": 1. Osprey Not named in any answer: Ogio. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop backpack brands worldwide in September 2026? - In September 2026, Thule gained share of searches among laptop backpack brands worldwide, from 10.2% to 14.6%. - In September 2026, Timbuk2 gained share of searches among laptop backpack brands worldwide, from 1.7% to 2.9%. ## Month by month | Month | Thule estimated searches | Thule Share of Search | Thule rank | Timbuk2 estimated searches | Timbuk2 Share of Search | Timbuk2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 16.2% | 2 | 60.5K | 3.3% | 6 | | Nov 2025 | 368K | 14.9% | 2 | 90.5K | 3.7% | 6 | | Dec 2025 | 368K | 16.6% | 2 | 74K | 3.3% | 6 | | Jan 2026 | 450K | 19.4% | 2 | 60.5K | 2.6% | 6 | | Feb 2026 | 301K | 15.7% | 3 | 49.5K | 2.6% | 6 | | Mar 2026 | 368K | 18.2% | 2 | 60.5K | 3% | 6 | | Apr 2026 | 368K | 18.7% | 2 | 49.5K | 2.5% | 6 | | May 2026 | 450K | 20.7% | 2 | 60.5K | 2.8% | 6 | | Jun 2026 | 368K | 16.1% | 3 | 49.5K | 2.2% | 6 | | Jul 2026 | 450K | 12.9% | 3 | 60.5K | 1.7% | 6 | | Aug 2026 | 368K | 10.2% | 3 | 60.5K | 1.7% | 6 | | Sep 2026 | 301K | 14.6% | 3 | 60.5K | 2.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Thule’s and Timbuk2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thule**: Measured on the search term “thule”. - **Timbuk2**: Measured on the search term “timbuk2”. - [Thule profile](/demand/global-en/brands/thule) - [Timbuk2 profile](/demand/global-en/brands/timbuk2) - [All laptop backpack brands worldwide](/demand/global-en/categories/laptop-backpack-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thule or Timbuk2 more popular in search? In September 2026, Thule had more branded searches than Timbuk2 among laptop backpack brands worldwide. Thule had about 301,000 branded searches, while Timbuk2 had 60,500. Thule made up 14.6% of all laptop backpack brand searches we track, and Timbuk2 accounted for 2.9%. ## Cite this page Brandwave. "Thule vs Timbuk2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thule-vs-timbuk2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thule-vs-timbuk2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.