---
title: "Threads vs YouTube: Which is searched more?"
description: "Which is more popular in search, Threads or YouTube? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/threads-vs-youtube"
publisher: "Brandwave"
---

# Threads vs YouTube: Which is searched more?

Which is more popular in search, Threads or YouTube? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Threads and YouTube
- **Competitive set**: Social media platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Threads Share of Search**: 0.21%
- **YouTube Share of Search**: 46.7%

## Which is more popular in search, Threads or YouTube?

- In September 2026, YouTube had more branded searches than Threads among social media platforms worldwide. YouTube was estimated to have 1380M branded searches compared to Threads’ 6.1M, and held a 46.7% Share of Search versus Threads’ 0.21%.
- YouTube was ahead of Threads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Threads’ estimated Share of Search among social media platforms worldwide moved from 0.13% to 0.21%, and its estimated monthly branded searches moved from 4.1M to 6.1M.
- Across the 12 months ending September 2026, YouTube’s estimated Share of Search among social media platforms worldwide moved from 52.1% to 46.7%, and its estimated monthly branded searches moved from 1680M to 1380M.

## How did search popularity change for social media platforms worldwide in September 2026?

- Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026.
- Estimated monthly branded searches for YouTube worldwide fell 17.9% over 12 measured months, from 1680M to 1380M in September 2026.

## Month by month

| Month | Threads estimated searches | Threads Share of Search | Threads rank | YouTube estimated searches | YouTube Share of Search | YouTube rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 0.13% | 9 | 1680M | 52.1% | 1 |
| Nov 2025 | 4.1M | 0.14% | 9 | 1380M | 47.5% | 1 |
| Dec 2025 | 4.1M | 0.13% | 9 | 1680M | 52.4% | 1 |
| Jan 2026 | 5M | 0.17% | 9 | 1380M | 47.1% | 1 |
| Feb 2026 | 4.1M | 0.14% | 9 | 1380M | 47.3% | 1 |
| Mar 2026 | 5M | 0.15% | 9 | 1680M | 52% | 1 |
| Apr 2026 | 5M | 0.17% | 9 | 1380M | 46.9% | 1 |
| May 2026 | 5M | 0.17% | 9 | 1380M | 46.9% | 1 |
| Jun 2026 | 6.1M | 0.21% | 9 | 1380M | 46.9% | 1 |
| Jul 2026 | 6.1M | 0.21% | 9 | 1380M | 46.9% | 1 |
| Aug 2026 | 6.1M | 0.21% | 9 | 1380M | 46.7% | 1 |
| Sep 2026 | 6.1M | 0.21% | 9 | 1380M | 46.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Threads’ and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Threads**: Measured on the search term “threads”.
- **YouTube**: Measured on the search term “youtube”.

- [Threads profile](/demand/global-en/brands/threads)
- [YouTube profile](/demand/global-en/brands/youtube)
- [All social media platforms worldwide](/demand/global-en/categories/social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Threads or YouTube?

In September 2026, YouTube had more branded searches than Threads among social media platforms worldwide. YouTube was estimated to have 1380M branded searches compared to Threads’ 6.1M, and held a 46.7% Share of Search versus Threads’ 0.21%.

## Cite this page

Brandwave. "Threads vs YouTube: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/threads-vs-youtube

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/threads-vs-youtube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.