---
title: "Thoughtly vs Vapi: Which is searched more?"
description: "Is Thoughtly or Vapi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI voice agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thoughtly-vs-vapi"
publisher: "Brandwave"
---

# Thoughtly vs Vapi: Which is searched more?

Is Thoughtly or Vapi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI voice agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thoughtly and Vapi
- **Competitive set**: AI voice agents
- **Market**: Global
- **Month measured**: Sep 2026
- **Thoughtly Share of Search**: 1.1%
- **Vapi Share of Search**: 14.9%

## Is Thoughtly or Vapi more popular in search?

- In September 2026, Vapi had more branded searches than Thoughtly among AI voice agents worldwide. Vapi had about 18,100 branded searches, while Thoughtly had 1,300. Vapi made up 14.9% of all AI voice agent searches we track, and Thoughtly accounted for 1.1%.
- Vapi was ahead of Thoughtly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thoughtly’s share of searches among AI voice agents worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 12 months ending September 2026, Vapi’s share of searches among AI voice agents worldwide moved from 16.9% to 14.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for AI voice agents worldwide in September 2026?

- In September 2026, Vapi lost share of searches among AI voice agents worldwide, from 15.8% to 14.9%.
- Estimated monthly branded searches for Thoughtly worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

## Month by month

| Month | Thoughtly estimated searches | Thoughtly Share of Search | Thoughtly rank | Vapi estimated searches | Vapi Share of Search | Vapi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 1.5% | 7 | 27.1K | 16.9% | 3 |
| Nov 2025 | 1.9K | 1.2% | 7 | 27.1K | 17.4% | 3 |
| Dec 2025 | 1.6K | 1.1% | 7 | 22.2K | 15.9% | 3 |
| Jan 2026 | 1.9K | 1.1% | 7 | 27.1K | 16.4% | 3 |
| Feb 2026 | 1.6K | 0.96% | 7 | 27.1K | 16.3% | 3 |
| Mar 2026 | 1.6K | 0.91% | 7 | 33.1K | 18.9% | 2 |
| Apr 2026 | 1.6K | 0.94% | 7 | 33.1K | 19.5% | 2 |
| May 2026 | 1.6K | 0.94% | 7 | 40.5K | 23.8% | 2 |
| Jun 2026 | 1.6K | 1.1% | 7 | 27.1K | 19% | 2 |
| Jul 2026 | 1.6K | 1.2% | 7 | 27.1K | 19.8% | 2 |
| Aug 2026 | 1.3K | 0.92% | 7 | 22.2K | 15.8% | 2 |
| Sep 2026 | 1.3K | 1.1% | 7 | 18.1K | 14.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Thoughtly’s and Vapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thoughtly**: Measured on the search term “thoughtly”.
- **Vapi**: Measured on the search term “vapi ai”.

- [Thoughtly profile](/demand/global-en/brands/thoughtly)
- [Vapi profile](/demand/global-en/brands/vapi)
- [All AI voice agents worldwide](/demand/global-en/categories/ai-voice-agents): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Thoughtly or Vapi more popular in search?

In September 2026, Vapi had more branded searches than Thoughtly among AI voice agents worldwide. Vapi had about 18,100 branded searches, while Thoughtly had 1,300. Vapi made up 14.9% of all AI voice agent searches we track, and Thoughtly accounted for 1.1%.

## Cite this page

Brandwave. "Thoughtly vs Vapi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thoughtly-vs-vapi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thoughtly-vs-vapi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.