--- title: "Thorogood vs Wolverine: Which is searched more?" description: "Is Thorogood or Wolverine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/thorogood-vs-wolverine" publisher: "Brandwave" --- # Thorogood vs Wolverine: Which is searched more? Is Thorogood or Wolverine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thorogood and Wolverine - **Competitive set**: Steel toe boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Thorogood Share of Search**: 2% - **Wolverine Share of Search**: 1.3% ## Is Thorogood or Wolverine more popular in search? - In September 2026, Thorogood had more branded searches than Wolverine among steel toe boot brands worldwide. Thorogood had about 110,000 branded searches, while Wolverine had 72,600. Thorogood made up 2% of all steel toe boot brand searches we track, and Wolverine accounted for 1.3%. - Thorogood was ahead of Wolverine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thorogood’s share of searches among steel toe boot brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Wolverine’s share of searches among steel toe boot brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 118K to 72.6K. ## Top steel toe boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Thorogood and Wolverine showed up in all four answers. Thorogood and Wolverine were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thorogood | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Red Wing | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Wolverine | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | KEEN | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Carhartt | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Caterpillar | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Ariat | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about steel toe boot brands - Asked ChatGPT "Which steel toe boot brand should I buy?": 1. Red Wing, 2. Timberland, 3. KEEN, 4. Wolverine, 5. Thorogood - Asked ChatGPT "What are the best steel toe boot brands?": 1. Red Wing, 2. Thorogood, 3. KEEN, 4. Timberland, 5. Wolverine, 6. Ariat - Asked ChatGPT "What's the best steel toe boot brand for worksite safety?": 1. Timberland, 2. Thorogood, 3. KEEN, 4. Wolverine - Searched Google, AI Overview "best steel toe boots": 1. Wolverine, 2. Carhartt, 3. Thorogood, 4. Caterpillar, 5. Red Wing Not named in any answer: Dr. Martens. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for steel toe boot brands worldwide in September 2026? - Estimated monthly branded searches for Wolverine worldwide fell 38.3% over 12 measured months, from 118K to 72.6K in September 2026. - Estimated monthly branded searches for Thorogood worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Thorogood estimated searches | Thorogood Share of Search | Thorogood rank | Wolverine estimated searches | Wolverine Share of Search | Wolverine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.7% | 5 | 118K | 1.5% | 6 | | Nov 2025 | 165K | 1.6% | 5 | 128K | 1.2% | 6 | | Dec 2025 | 165K | 1.7% | 5 | 151K | 1.6% | 6 | | Jan 2026 | 135K | 1.6% | 5 | 113K | 1.3% | 6 | | Feb 2026 | 135K | 2.5% | 5 | 88.8K | 1.7% | 6 | | Mar 2026 | 110K | 1.7% | 5 | 86.1K | 1.3% | 6 | | Apr 2026 | 110K | 2.2% | 5 | 72.6K | 1.5% | 6 | | May 2026 | 110K | 2.5% | 5 | 72.6K | 1.7% | 6 | | Jun 2026 | 110K | 2.9% | 5 | 61.6K | 1.6% | 6 | | Jul 2026 | 90.5K | 2.1% | 5 | 61.6K | 1.5% | 6 | | Aug 2026 | 110K | 2.2% | 5 | 75.3K | 1.5% | 6 | | Sep 2026 | 110K | 2% | 5 | 72.6K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Thorogood’s and Wolverine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thorogood**: Measured on the search term “thorogood boots”. - **Wolverine**: Measured on the search terms “wolverine boots” and “wolverine work boots”, summed into one figure. - [Thorogood profile](/demand/global-en/brands/thorogood) - [Wolverine profile](/demand/global-en/brands/wolverine) - [All steel toe boot brands worldwide](/demand/global-en/categories/steel-toe-boot-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thorogood or Wolverine more popular in search? In September 2026, Thorogood had more branded searches than Wolverine among steel toe boot brands worldwide. Thorogood had about 110,000 branded searches, while Wolverine had 72,600. Thorogood made up 2% of all steel toe boot brand searches we track, and Wolverine accounted for 1.3%. ## Cite this page Brandwave. "Thorogood vs Wolverine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thorogood-vs-wolverine This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thorogood-vs-wolverine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.