--- title: "Thorogood vs Timberland: Which is searched more?" description: "Is Thorogood or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/thorogood-vs-timberland" publisher: "Brandwave" --- # Thorogood vs Timberland: Which is searched more? Is Thorogood or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thorogood and Timberland - **Competitive set**: Steel toe boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Thorogood Share of Search**: 2% - **Timberland Share of Search**: 40.7% ## Is Thorogood or Timberland more popular in search? - In September 2026, Timberland had more branded searches than Thorogood among steel toe boot brands worldwide. Timberland had about 2.2 million branded searches, while Thorogood had 110,000. Timberland made up 40.7% of all steel toe boot brand searches we track, and Thorogood accounted for 2%. - Timberland was ahead of Thorogood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thorogood’s share of searches among steel toe boot brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Timberland’s share of searches among steel toe boot brands worldwide moved from 41.7% to 40.7%, and its estimated monthly branded searches moved from 3.4M to 2.2M. ## Top steel toe boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thorogood appeared in all four answers. Timberland was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thorogood and Timberland were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thorogood | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Red Wing | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Wolverine | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | KEEN | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Carhartt | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Caterpillar | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Ariat | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about steel toe boot brands - Asked ChatGPT "Which steel toe boot brand should I buy?": 1. Red Wing, 2. Timberland, 3. KEEN, 4. Wolverine, 5. Thorogood - Asked ChatGPT "What are the best steel toe boot brands?": 1. Red Wing, 2. Thorogood, 3. KEEN, 4. Timberland, 5. Wolverine, 6. Ariat - Asked ChatGPT "What's the best steel toe boot brand for worksite safety?": 1. Timberland, 2. Thorogood, 3. KEEN, 4. Wolverine - Searched Google, AI Overview "best steel toe boots": 1. Wolverine, 2. Carhartt, 3. Thorogood, 4. Caterpillar, 5. Red Wing Not named in any answer: Dr. Martens. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for steel toe boot brands worldwide in September 2026? - In September 2026, Timberland lost share of searches among steel toe boot brands worldwide, from 44.2% to 40.7%. - Estimated monthly branded searches for Thorogood worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Thorogood estimated searches | Thorogood Share of Search | Thorogood rank | Timberland estimated searches | Timberland Share of Search | Timberland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.7% | 5 | 3.4M | 41.7% | 1 | | Nov 2025 | 165K | 1.6% | 5 | 5M | 47.4% | 1 | | Dec 2025 | 165K | 1.7% | 5 | 4.1M | 42.3% | 1 | | Jan 2026 | 135K | 1.6% | 5 | 3.4M | 40% | 1 | | Feb 2026 | 135K | 2.5% | 5 | 2.2M | 41.8% | 1 | | Mar 2026 | 110K | 1.7% | 5 | 1.8M | 28.3% | 2 | | Apr 2026 | 110K | 2.2% | 5 | 1.8M | 37.1% | 1 | | May 2026 | 110K | 2.5% | 5 | 1.8M | 41.8% | 1 | | Jun 2026 | 110K | 2.9% | 5 | 1.5M | 39.3% | 1 | | Jul 2026 | 90.5K | 2.1% | 5 | 1.8M | 43.3% | 1 | | Aug 2026 | 110K | 2.2% | 5 | 2.2M | 44.2% | 1 | | Sep 2026 | 110K | 2% | 5 | 2.2M | 40.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Thorogood’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thorogood**: Measured on the search term “thorogood boots”. - **Timberland**: Measured on the search term “timberland”. - [Thorogood profile](/demand/global-en/brands/thorogood) - [Timberland profile](/demand/global-en/brands/timberland) - [All steel toe boot brands worldwide](/demand/global-en/categories/steel-toe-boot-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thorogood or Timberland more popular in search? In September 2026, Timberland had more branded searches than Thorogood among steel toe boot brands worldwide. Timberland had about 2.2 million branded searches, while Thorogood had 110,000. Timberland made up 40.7% of all steel toe boot brand searches we track, and Thorogood accounted for 2%. ## Cite this page Brandwave. "Thorogood vs Timberland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thorogood-vs-timberland This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thorogood-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.