---
title: "Thomson Reuters vs Vertex: Which is more popular by branded search?"
description: "Which is more popular in search, Thomson Reuters or Vertex? Compare estimated monthly branded-search demand and Share of Search inside the Tax automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thomson-reuters-vs-vertex"
publisher: "Brandwave"
---

# Thomson Reuters vs Vertex: Which is more popular by branded search?

Which is more popular in search, Thomson Reuters or Vertex? Compare estimated monthly branded-search demand and Share of Search inside the Tax automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thomson Reuters and Vertex
- **Competitive set**: Tax automation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Thomson Reuters Share of Search**: 51.1%
- **Vertex Share of Search**: 0.61%

## Which is more popular in search, Thomson Reuters or Vertex?

- In August 2026, Thomson Reuters had more branded searches than Vertex among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to Vertex’s 1.6K, and held a 51.1% Share of Search versus Vertex’s 0.61%.
- Thomson Reuters was ahead of Vertex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide moved from 55.4% to 51.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax automation platforms worldwide moved from 0.64% to 0.61%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for tax automation platforms worldwide in August 2026?

- Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Thomson Reuters estimated searches | Thomson Reuters Share of Search | Thomson Reuters rank | Vertex estimated searches | Vertex Share of Search | Vertex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 55.4% | 1 | 1.9K | 0.64% | 5 |
| Nov 2025 | 135K | 50.8% | 1 | 1.6K | 0.6% | 5 |
| Dec 2025 | 135K | 53% | 1 | 1.6K | 0.63% | 5 |
| Jan 2026 | 165K | 53% | 1 | 1.9K | 0.61% | 5 |
| Feb 2026 | 165K | 57.6% | 1 | 1.6K | 0.56% | 5 |
| Mar 2026 | 165K | 57.5% | 1 | 1.9K | 0.66% | 5 |
| Apr 2026 | 165K | 57.5% | 1 | 1.9K | 0.66% | 5 |
| May 2026 | 135K | 52.6% | 1 | 1.6K | 0.62% | 5 |
| Jun 2026 | 135K | 50.8% | 1 | 1.6K | 0.6% | 5 |
| Jul 2026 | 135K | 50.8% | 1 | 1.6K | 0.6% | 5 |
| Aug 2026 | 135K | 51.1% | 1 | 1.6K | 0.61% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thomson Reuters’ and Vertex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thomson Reuters**: Measured on the search term “thomson reuters”.
- **Vertex**: Measured on the search term “vertex tax”.

- [Thomson Reuters profile](/demand/global-en/brands/thomson-reuters)
- [Vertex profile](/demand/global-en/brands/vertex)
- [All tax automation platforms worldwide](/demand/global-en/categories/tax-automation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thomson Reuters or Vertex?

In August 2026, Thomson Reuters had more branded searches than Vertex among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to Vertex’s 1.6K, and held a 51.1% Share of Search versus Vertex’s 0.61%.

## Cite this page

Brandwave. "Thomson Reuters vs Vertex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/thomson-reuters-vs-vertex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thomson-reuters-vs-vertex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.