---
title: "Thompson & Morgan vs Yates: Which is searched more?"
description: "Which is more popular in search, Thompson & Morgan or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thompson-morgan-vs-yates"
publisher: "Brandwave"
---

# Thompson & Morgan vs Yates: Which is searched more?

Which is more popular in search, Thompson & Morgan or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thompson & Morgan and Yates
- **Competitive set**: Seeds brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Thompson & Morgan Share of Search**: 57%
- **Yates Share of Search**: 23.3%

## Which is more popular in search, Thompson & Morgan or Yates?

- In August 2026, Thompson & Morgan had more branded searches than Yates among seeds brands worldwide. Thompson & Morgan was estimated to have 99K branded searches compared to Yates’ 40.5K, and held a 57% Share of Search versus Yates’ 23.3%.
- Thompson & Morgan was ahead of Yates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide moved from 50.3% to 57%, and its estimated monthly branded searches moved from 81K to 99K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide moved from 30.8% to 23.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 28.9% to 23.3%.
- In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 57.9% to 57%.

## Month by month

| Month | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 81K | 50.3% | 1 | 49.5K | 30.8% | 2 |
| Nov 2025 | 66.2K | 50.4% | 1 | 40.5K | 30.8% | 2 |
| Dec 2025 | 66.2K | 53.6% | 1 | 33.1K | 26.8% | 2 |
| Jan 2026 | 99K | 51% | 1 | 40.5K | 20.9% | 2 |
| Feb 2026 | 148K | 64.1% | 1 | 33.1K | 14.3% | 2 |
| Mar 2026 | 270K | 74.5% | 1 | 33.1K | 9.1% | 3 |
| Apr 2026 | 270K | 75.2% | 1 | 40.5K | 11.3% | 2 |
| May 2026 | 220K | 74.3% | 1 | 40.5K | 13.7% | 2 |
| Jun 2026 | 121K | 68.5% | 1 | 33.1K | 18.7% | 2 |
| Jul 2026 | 99K | 57.9% | 1 | 49.5K | 28.9% | 2 |
| Aug 2026 | 99K | 57% | 1 | 40.5K | 23.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thompson & Morgan’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure.
- **Yates**: Measured on the search term “yates”.

- [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan)
- [Yates profile](/demand/global-en/brands/yates)
- [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thompson & Morgan or Yates?

In August 2026, Thompson & Morgan had more branded searches than Yates among seeds brands worldwide. Thompson & Morgan was estimated to have 99K branded searches compared to Yates’ 40.5K, and held a 57% Share of Search versus Yates’ 23.3%.

## Cite this page

Brandwave. "Thompson & Morgan vs Yates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thompson-morgan-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thompson-morgan-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.