---
title: "Thompson & Morgan vs Tom Chambers: Which is more popular by branded search?"
description: "Which is more popular in search, Thompson & Morgan or Tom Chambers? Compare estimated monthly branded-search demand and Share of Search inside the Insect hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thompson-morgan-vs-tom-chambers"
publisher: "Brandwave"
---

# Thompson & Morgan vs Tom Chambers: Which is more popular by branded search?

Which is more popular in search, Thompson & Morgan or Tom Chambers? Compare estimated monthly branded-search demand and Share of Search inside the Insect hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thompson & Morgan and Tom Chambers
- **Competitive set**: Insect hotel brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Thompson & Morgan Share of Search**: 43.5%
- **Tom Chambers Share of Search**: 0.02%

## Which is more popular in search, Thompson & Morgan or Tom Chambers?

- In August 2026, Thompson & Morgan had more branded searches than Tom Chambers among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Tom Chambers’ 20, and held a 43.5% Share of Search versus Tom Chambers’ 0.02%.
- Thompson & Morgan was ahead of Tom Chambers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide moved from 38.5% to 43.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among insect hotel brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for insect hotel brands worldwide in August 2026?

- Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

## Month by month

| Month | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | Tom Chambers estimated searches | Tom Chambers Share of Search | Tom Chambers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 38.5% | 2 | 20 | 0.02% | 6 |
| Nov 2025 | 33.1K | 29.6% | 2 | 20 | 0.02% | 6 |
| Dec 2025 | 33.1K | 33.6% | 2 | 30 | 0.03% | 6 |
| Jan 2026 | 49.5K | 34% | 2 | 40 | 0.03% | 6 |
| Feb 2026 | 74K | 53.1% | 1 | 30 | 0.02% | 6 |
| Mar 2026 | 135K | 67.3% | 1 | 30 | 0.01% | 6 |
| Apr 2026 | 135K | 58.6% | 1 | 30 | 0.01% | 6 |
| May 2026 | 110K | 53.6% | 1 | 20 | <0.01% | 6 |
| Jun 2026 | 60.5K | 43.8% | 2 | 20 | 0.01% | 6 |
| Jul 2026 | 49.5K | 43.5% | 2 | 20 | 0.02% | 6 |
| Aug 2026 | 49.5K | 43.5% | 2 | 20 | 0.02% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thompson & Morgan’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.
- **Tom Chambers**: Measured on the search term “tom chambers bird”.

- [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan)
- [Tom Chambers profile](/demand/global-en/brands/tom-chambers)
- [All insect hotel brands worldwide](/demand/global-en/categories/insect-hotel-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thompson & Morgan or Tom Chambers?

In August 2026, Thompson & Morgan had more branded searches than Tom Chambers among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Tom Chambers’ 20, and held a 43.5% Share of Search versus Tom Chambers’ 0.02%.

## Cite this page

Brandwave. "Thompson & Morgan vs Tom Chambers: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/thompson-morgan-vs-tom-chambers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thompson-morgan-vs-tom-chambers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.