---
title: "ThirtyTwo vs Vans: Which is searched more?"
description: "Which is more popular in search, ThirtyTwo or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thirtytwo-vs-vans"
publisher: "Brandwave"
---

# ThirtyTwo vs Vans: Which is searched more?

Which is more popular in search, ThirtyTwo or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ThirtyTwo and Vans
- **Competitive set**: Snowboard boots
- **Market**: Global
- **Month measured**: Aug 2026
- **ThirtyTwo Share of Search**: 3.4%
- **Vans Share of Search**: 1.9%

## Which is more popular in search, ThirtyTwo or Vans?

- In August 2026, ThirtyTwo had more branded searches than Vans among snowboard boots worldwide. ThirtyTwo was estimated to have 9.9K branded searches compared to Vans’ 5.4K, and held a 3.4% Share of Search versus Vans’ 1.9%.
- ThirtyTwo was ahead of Vans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide moved from 6.4% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 11 months ending August 2026, Vans’ estimated Share of Search among snowboard boots worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for snowboard boots worldwide in August 2026?

- In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.
- Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

## Month by month

| Month | ThirtyTwo estimated searches | ThirtyTwo Share of Search | ThirtyTwo rank | Vans estimated searches | Vans Share of Search | Vans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 6.4% | 4 | 5.4K | 1.9% | 5 |
| Nov 2025 | 27.1K | 8.6% | 4 | 6.6K | 2.1% | 5 |
| Dec 2025 | 27.1K | 9% | 4 | 6.6K | 2.2% | 5 |
| Jan 2026 | 49.5K | 13% | 4 | 5.4K | 1.4% | 6 |
| Feb 2026 | 22.2K | 7.6% | 4 | 4.4K | 1.5% | 6 |
| Mar 2026 | 18.1K | 6.6% | 4 | 4.4K | 1.6% | 5 |
| Apr 2026 | 12.1K | 5% | 4 | 5.4K | 2.2% | 5 |
| May 2026 | 9.9K | 3.9% | 3 | 4.4K | 1.7% | 5 |
| Jun 2026 | 8.1K | 3.1% | 3 | 4.4K | 1.7% | 5 |
| Jul 2026 | 9.9K | 3.4% | 3 | 4.4K | 1.5% | 5 |
| Aug 2026 | 9.9K | 3.4% | 4 | 5.4K | 1.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ThirtyTwo’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ThirtyTwo**: Measured on the search term “thirty two”.
- **Vans**: Measured on the search term “vans nz”.

- [ThirtyTwo profile](/demand/global-en/brands/thirtytwo)
- [Vans profile](/demand/global-en/brands/vans)
- [All snowboard boots worldwide](/demand/global-en/categories/snowboard-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ThirtyTwo or Vans?

In August 2026, ThirtyTwo had more branded searches than Vans among snowboard boots worldwide. ThirtyTwo was estimated to have 9.9K branded searches compared to Vans’ 5.4K, and held a 3.4% Share of Search versus Vans’ 1.9%.

## Cite this page

Brandwave. "ThirtyTwo vs Vans: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thirtytwo-vs-vans

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thirtytwo-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.