---
title: "ThirdLove vs Victoria's Secret: Which is more popular by branded search?"
description: "Which is more popular in search, ThirdLove or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Bras set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thirdlove-vs-victorias-secret"
publisher: "Brandwave"
---

# ThirdLove vs Victoria's Secret: Which is more popular by branded search?

Which is more popular in search, ThirdLove or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Bras set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ThirdLove and Victoria's Secret
- **Competitive set**: Bras
- **Market**: Global
- **Month measured**: Aug 2026
- **ThirdLove Share of Search**: 0.56%
- **Victoria's Secret Share of Search**: 2.3%

## Which is more popular in search, ThirdLove or Victoria's Secret?

- In August 2026, Victoria's Secret had more branded searches than ThirdLove among bras worldwide. Victoria's Secret was estimated to have 165K branded searches compared to ThirdLove’s 40.5K, and held a 2.3% Share of Search versus ThirdLove’s 0.56%.
- Victoria's Secret was ahead of ThirdLove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ThirdLove’s estimated Share of Search among bras worldwide moved from 0.51% to 0.56%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among bras worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for bras worldwide in August 2026?

Neither ThirdLove nor Victoria's Secret moved beyond provider rounding among bras in Aug 2026.

## Month by month

| Month | ThirdLove estimated searches | ThirdLove Share of Search | ThirdLove rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 0.51% | 6 | 165K | 2.1% | 4 |
| Nov 2025 | 60.5K | 0.57% | 5 | 201K | 1.9% | 4 |
| Dec 2025 | 49.5K | 0.52% | 6 | 165K | 1.7% | 4 |
| Jan 2026 | 49.5K | 0.62% | 6 | 135K | 1.7% | 4 |
| Feb 2026 | 40.5K | 0.51% | 6 | 135K | 1.7% | 4 |
| Mar 2026 | 49.5K | 0.52% | 6 | 135K | 1.4% | 4 |
| Apr 2026 | 49.5K | 0.68% | 6 | 165K | 2.3% | 4 |
| May 2026 | 49.5K | 0.62% | 6 | 165K | 2.1% | 4 |
| Jun 2026 | 49.5K | 0.69% | 6 | 165K | 2.3% | 4 |
| Jul 2026 | 40.5K | 0.56% | 6 | 165K | 2.3% | 4 |
| Aug 2026 | 40.5K | 0.56% | 6 | 165K | 2.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ThirdLove’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ThirdLove**: Measured on the search term “third love”.
- **Victoria's Secret**: Measured on the search term “victorias secret”.

- [ThirdLove profile](/demand/global-en/brands/thirdlove)
- [Victoria's Secret profile](/demand/global-en/brands/victorias-secret)
- [All bras worldwide](/demand/global-en/categories/bras): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ThirdLove or Victoria's Secret?

In August 2026, Victoria's Secret had more branded searches than ThirdLove among bras worldwide. Victoria's Secret was estimated to have 165K branded searches compared to ThirdLove’s 40.5K, and held a 2.3% Share of Search versus ThirdLove’s 0.56%.

## Cite this page

Brandwave. "ThirdLove vs Victoria's Secret: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/thirdlove-vs-victorias-secret

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thirdlove-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.