---
title: "Thinx vs WUKA: Which is more popular by branded search?"
description: "Which is more popular in search, Thinx or WUKA? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/thinx-vs-wuka"
publisher: "Brandwave"
---

# Thinx vs WUKA: Which is more popular by branded search?

Which is more popular in search, Thinx or WUKA? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thinx and WUKA
- **Competitive set**: Period underwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Thinx Share of Search**: 9.9%
- **WUKA Share of Search**: 6.8%

## Which is more popular in search, Thinx or WUKA?

- In August 2026, Thinx had more branded searches than WUKA among period underwear brands worldwide. Thinx was estimated to have 40.8K branded searches compared to WUKA’s 27.8K, and held a 9.9% Share of Search versus WUKA’s 6.8%.
- Thinx was ahead of WUKA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period underwear brands worldwide moved from 10.3% to 9.9%, and its estimated monthly branded searches moved from 31.5K to 40.8K.
- Across the 11 months ending August 2026, WUKA’s estimated Share of Search among period underwear brands worldwide moved from 6.4% to 6.8%, and its estimated monthly branded searches moved from 19.4K to 27.8K.

## How did search popularity change for period underwear brands worldwide in August 2026?

- In August 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 5.8% to 6.8%.
- In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.

## Month by month

| Month | Thinx estimated searches | Thinx Share of Search | Thinx rank | WUKA estimated searches | WUKA Share of Search | WUKA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.5K | 10.3% | 3 | 19.4K | 6.4% | 5 |
| Nov 2025 | 38.9K | 9.5% | 3 | 21.7K | 5.3% | 5 |
| Dec 2025 | 44.9K | 12.3% | 3 | 16.4K | 4.5% | 5 |
| Jan 2026 | 64.2K | 15.5% | 3 | 24.4K | 5.9% | 5 |
| Feb 2026 | 79.9K | 22.5% | 2 | 19.6K | 5.5% | 5 |
| Mar 2026 | 61K | 16.1% | 2 | 23.9K | 6.3% | 5 |
| Apr 2026 | 68.9K | 16.5% | 2 | 22.3K | 5.3% | 5 |
| May 2026 | 79.9K | 17.7% | 3 | 25.4K | 5.6% | 5 |
| Jun 2026 | 79K | 16.2% | 3 | 25.8K | 5.3% | 5 |
| Jul 2026 | 77.2K | 14.8% | 3 | 30K | 5.8% | 5 |
| Aug 2026 | 40.8K | 9.9% | 3 | 27.8K | 6.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thinx’s and WUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thinx**: Measured on the search terms “thinx”, “thinx pants”, “thinx period underwear” and “thinx underwear”, summed into one figure.
- **WUKA**: Measured on the search terms “wuka”, “wuka period pants”, “wuka period underwear”, “wuka swimwear” and “wuka underwear”, summed into one figure.

- [Thinx profile](/demand/global-en/brands/thinx)
- [WUKA profile](/demand/global-en/brands/wuka)
- [All period underwear brands worldwide](/demand/global-en/categories/period-underwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thinx or WUKA?

In August 2026, Thinx had more branded searches than WUKA among period underwear brands worldwide. Thinx was estimated to have 40.8K branded searches compared to WUKA’s 27.8K, and held a 9.9% Share of Search versus WUKA’s 6.8%.

## Cite this page

Brandwave. "Thinx vs WUKA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/thinx-vs-wuka

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thinx-vs-wuka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.