--- title: "ThermoWorks vs Traeger: Which is searched more?" description: "Is ThermoWorks or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat probe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/thermoworks-vs-traeger" publisher: "Brandwave" --- # ThermoWorks vs Traeger: Which is searched more? Is ThermoWorks or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat probe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ThermoWorks and Traeger - **Competitive set**: Meat probe brands - **Market**: Global - **Month measured**: Sep 2026 - **ThermoWorks Share of Search**: 10.6% - **Traeger Share of Search**: 35.5% ## Is ThermoWorks or Traeger more popular in search? - In September 2026, Traeger had more branded searches than ThermoWorks among meat probe brands worldwide. Traeger had about 90,500 branded searches, while ThermoWorks had 27,100. Traeger made up 35.5% of all meat probe brand searches we track, and ThermoWorks accounted for 10.6%. - Traeger was ahead of ThermoWorks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ThermoWorks’ share of searches among meat probe brands worldwide moved from 8.9% to 10.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Traeger’s share of searches among meat probe brands worldwide moved from 36.2% to 35.5%, and its estimated monthly branded searches held steady at 90.5K. ## Top meat probe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThermoWorks | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ThermoPro | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Meater | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pit Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meat probe brands - Asked ChatGPT "Which meat probe brand should I buy?": 1. ThermoWorks, 2. ThermoPro, 3. Meater - Asked ChatGPT "What are the best meat probe brands?": 1. ThermoWorks, 2. ThermoPro, 3. Meater - Asked ChatGPT "What's the best meat probe brand for grilling meat?": 1. ThermoWorks, 2. Meater, 3. ThermoPro - Searched Google, AI Overview "best meat probe": 1. ThermoWorks, 2. Meater, 3. ThermoPro - Searched Google, AI Overview "wireless meat probe": 1. Meater Not named in any answer: Pit Boss and Traeger. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for meat probe brands worldwide in September 2026? - In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 36.1% of the searches. - In September 2026, Traeger lost share of searches among meat probe brands worldwide, from 38.3% to 35.5%. - In September 2026, ThermoWorks lost share of searches among meat probe brands worldwide, from 11.5% to 10.6%. ## Month by month | Month | ThermoWorks estimated searches | ThermoWorks Share of Search | ThermoWorks rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.9% | 4 | 90.5K | 36.2% | 1 | | Nov 2025 | 49.5K | 10.4% | 4 | 165K | 34.7% | 1 | | Dec 2025 | 60.5K | 12.1% | 4 | 165K | 32.9% | 1 | | Jan 2026 | 27.1K | 9.5% | 4 | 110K | 38.7% | 1 | | Feb 2026 | 22.2K | 9.4% | 4 | 90.5K | 38.4% | 1 | | Mar 2026 | 27.1K | 8.9% | 4 | 110K | 36.1% | 2 | | Apr 2026 | 27.1K | 7.6% | 4 | 135K | 38.1% | 2 | | May 2026 | 27.1K | 6.7% | 4 | 165K | 40.6% | 1 | | Jun 2026 | 33.1K | 8.1% | 4 | 165K | 40.5% | 1 | | Jul 2026 | 27.1K | 8.8% | 4 | 110K | 35.6% | 2 | | Aug 2026 | 33.1K | 11.5% | 4 | 110K | 38.3% | 1 | | Sep 2026 | 27.1K | 10.6% | 4 | 90.5K | 35.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ThermoWorks’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ThermoWorks**: Measured on the search term “thermoworks”. - **Traeger**: Measured on the search term “traeger”. - [ThermoWorks profile](/demand/global-en/brands/thermoworks) - [Traeger profile](/demand/global-en/brands/traeger) - [All meat probe brands worldwide](/demand/global-en/categories/meat-probe-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ThermoWorks or Traeger more popular in search? In September 2026, Traeger had more branded searches than ThermoWorks among meat probe brands worldwide. Traeger had about 90,500 branded searches, while ThermoWorks had 27,100. Traeger made up 35.5% of all meat probe brand searches we track, and ThermoWorks accounted for 10.6%. ## Cite this page Brandwave. "ThermoWorks vs Traeger: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/thermoworks-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/thermoworks-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.