--- title: "The Works vs Usborne: Which is searched more?" description: "Is The Works or Usborne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-works-vs-usborne" publisher: "Brandwave" --- # The Works vs Usborne: Which is searched more? Is The Works or Usborne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Works and Usborne - **Competitive set**: Sticker books brands - **Market**: Global - **Month measured**: Sep 2026 - **The Works Share of Search**: 43.7% - **Usborne Share of Search**: 1.2% ## Is The Works or Usborne more popular in search? - In September 2026, The Works had more branded searches than Usborne among sticker books brands worldwide. The Works had about 673,000 branded searches, while Usborne had 18,100. The Works made up 43.7% of all sticker books brand searches we track, and Usborne accounted for 1.2%. - The Works was ahead of Usborne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Works’ share of searches among sticker books brands worldwide moved from 40.7% to 43.7%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Usborne’s share of searches among sticker books brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top sticker books brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Usborne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Works did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Usborne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DK | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fashion Angels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | National Geographic | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bendon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sticker books brands - Asked ChatGPT "Which sticker books brand should I buy?": 1. Fashion Angels, 2. DK, 3. Melissa & Doug - Asked ChatGPT "What are the best sticker books brands?": 1. Melissa & Doug, 2. Usborne, 3. DK, 4. Fashion Angels - Asked ChatGPT "What's the best sticker books brand for kids?": 1. Melissa & Doug, 2. Usborne, 3. DK - Searched Google, AI Overview "sticker books": named none of the brands we track - Searched Google, AI Overview "sticker activity books": 1. Usborne, 2. National Geographic Not named in any answer: The Works and Bendon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sticker books brands worldwide in September 2026? - In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 43.7% of the searches. - In September 2026, The Works lost share of searches among sticker books brands worldwide, from 47.6% to 43.7%. - Estimated monthly branded searches for Usborne worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | The Works estimated searches | The Works Share of Search | The Works rank | Usborne estimated searches | Usborne Share of Search | Usborne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 40.7% | 2 | 22.2K | 1.1% | 5 | | Nov 2025 | 1M | 43.2% | 2 | 27.1K | 1.2% | 4 | | Dec 2025 | 1M | 47.8% | 1 | 22.2K | 1.1% | 5 | | Jan 2026 | 673K | 36.4% | 2 | 22.2K | 1.2% | 5 | | Feb 2026 | 673K | 37% | 2 | 18.1K | 1% | 5 | | Mar 2026 | 673K | 32.5% | 2 | 18.1K | 0.87% | 6 | | Apr 2026 | 550K | 36.1% | 2 | 18.1K | 1.2% | 6 | | May 2026 | 550K | 36.2% | 2 | 18.1K | 1.2% | 6 | | Jun 2026 | 550K | 44.2% | 2 | 14.8K | 1.2% | 6 | | Jul 2026 | 673K | 48.4% | 1 | 18.1K | 1.3% | 5 | | Aug 2026 | 673K | 47.6% | 1 | 18.1K | 1.3% | 6 | | Sep 2026 | 673K | 43.7% | 2 | 18.1K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using The Works’ and Usborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Works**: Measured on the search term “the works”. - **Usborne**: Measured on the search term “usborne”. - [The Works profile](/demand/global-en/brands/the-works) - [Usborne profile](/demand/global-en/brands/usborne) - [All sticker books brands worldwide](/demand/global-en/categories/sticker-books-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Works or Usborne more popular in search? In September 2026, The Works had more branded searches than Usborne among sticker books brands worldwide. The Works had about 673,000 branded searches, while Usborne had 18,100. The Works made up 43.7% of all sticker books brand searches we track, and Usborne accounted for 1.2%. ## Cite this page Brandwave. "The Works vs Usborne: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-works-vs-usborne This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-works-vs-usborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.