--- title: "The Trade Desk vs Triton Podcast Metrics: Which is more popular?" description: "Is The Trade Desk or Triton Podcast Metrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-trade-desk-vs-triton-podcast-metrics" publisher: "Brandwave" --- # The Trade Desk vs Triton Podcast Metrics: Which is more popular? Is The Trade Desk or Triton Podcast Metrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Trade Desk and Triton Podcast Metrics - **Competitive set**: Audio advertising platforms - **Market**: Global - **Month measured**: Oct 2026 - **The Trade Desk Share of Search**: 25.7% - **Triton Podcast Metrics Share of Search**: <0.01% ## Is The Trade Desk or Triton Podcast Metrics more popular in search? - In October 2026, The Trade Desk had more branded searches than Triton Podcast Metrics among audio advertising platforms worldwide. The Trade Desk had about 33,200 branded searches, while Triton Podcast Metrics had 10. The Trade Desk made up 25.7% of all audio advertising platform searches we track, and Triton Podcast Metrics accounted for <0.01%. - The Trade Desk was ahead of Triton Podcast Metrics in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide moved from 33.5% to 25.7%, and its estimated monthly branded searches moved from 50K to 33.2K. - Across the 12 months ending October 2026, Triton Podcast Metrics’ share of searches among audio advertising platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10. ## Top audio advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Triton Podcast Metrics did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AudioGo | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Spotify Ad Studio | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Ads | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Trade Desk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Megaphone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DAX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton Podcast Metrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audio advertising platforms - Asked ChatGPT "Which audio advertising platform should I use?": 1. AudioGo, 2. Amazon Ads, 3. Spotify Ad Studio - Asked ChatGPT "What are the best audio advertising platforms?": 1. Amazon Ads, 2. The Trade Desk - Asked ChatGPT "What's the best audio advertising platform for ad buyers?": 1. The Trade Desk, 2. Spotify Ad Studio, 3. Amazon Ads - Searched Google, AI Overview "audio advertising platforms": 1. AudioGo, 2. Spotify Ad Studio - Searched Google, AI Overview "audio ads platform": 1. Spotify Ad Studio, 2. AudioGo, 3. Amazon Ads Not named in any answer: Megaphone, DAX and Triton Podcast Metrics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for audio advertising platforms worldwide in October 2026? - In October 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 34.4% to 25.7%. ## How has branded search for The Trade Desk and Triton Podcast Metrics changed worldwide over the last 12 months? | Month | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | Triton Podcast Metrics estimated searches | Triton Podcast Metrics Share of Search | Triton Podcast Metrics rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50K | 33.5% | 2 | 10 | <0.01% | 7 | | Dec 2025 | 41.2K | 29.4% | 2 | 10 | <0.01% | 7 | | Jan 2026 | 61.2K | 42.6% | 2 | 10 | <0.01% | 7 | | Feb 2026 | 61.5K | 42.7% | 2 | 20 | 0.01% | 7 | | Mar 2026 | 75.6K | 42.4% | 2 | 10 | <0.01% | 7 | | Apr 2026 | 51.4K | 38.6% | 2 | 10 | <0.01% | 7 | | May 2026 | 52.4K | 39.3% | 2 | 10 | <0.01% | 7 | | Jun 2026 | 52.4K | 39.4% | 2 | 10 | <0.01% | 7 | | Jul 2026 | 43.4K | 35% | 2 | 10 | <0.01% | 7 | | Aug 2026 | 61.8K | 43.7% | 2 | 10 | <0.01% | 7 | | Sep 2026 | 50.5K | 34.4% | 2 | 10 | <0.01% | 7 | | Oct 2026 | 33.2K | 25.7% | 2 | 10 | <0.01% | 7 | ## How are The Trade Desk’s and Triton Podcast Metrics’ branded searches counted? Brandwave collects information about searches that people make online using The Trade Desk’s and Triton Podcast Metrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - **Triton Podcast Metrics**: Measured on the search term “triton podcast metrics”. - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [Triton Podcast Metrics profile](/demand/global-en/brands/triton-podcast-metrics) - [All audio advertising platforms worldwide](/demand/global-en/categories/audio-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Trade Desk or Triton Podcast Metrics more popular in search? In October 2026, The Trade Desk had more branded searches than Triton Podcast Metrics among audio advertising platforms worldwide. The Trade Desk had about 33,200 branded searches, while Triton Podcast Metrics had 10. The Trade Desk made up 25.7% of all audio advertising platform searches we track, and Triton Podcast Metrics accounted for <0.01%. ## Cite this page Brandwave. "The Trade Desk vs Triton Podcast Metrics: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/the-trade-desk-vs-triton-podcast-metrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-trade-desk-vs-triton-podcast-metrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.