---
title: "The Telegraph vs The Wall Street Journal: Which is searched more?"
description: "Is The Telegraph or The Wall Street Journal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/the-telegraph-vs-wall-street-journal"
publisher: "Brandwave"
---

# The Telegraph vs The Wall Street Journal: Which is searched more?

Is The Telegraph or The Wall Street Journal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The Telegraph and The Wall Street Journal
- **Competitive set**: Newspapers
- **Market**: Global
- **Month measured**: Sep 2026
- **The Telegraph Share of Search**: 2.9%
- **The Wall Street Journal Share of Search**: 14.3%

## Is The Telegraph or The Wall Street Journal more popular in search?

- In September 2026, The Wall Street Journal had more branded searches than The Telegraph among newspapers worldwide. The Wall Street Journal had about 1.8 million branded searches, while The Telegraph had 368,000. The Wall Street Journal made up 14.3% of all newspaper searches we track, and The Telegraph accounted for 2.9%.
- The Wall Street Journal was ahead of The Telegraph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Telegraph’s share of searches among newspapers worldwide moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, The Wall Street Journal’s share of searches among newspapers worldwide moved from 15.7% to 14.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

## How did search popularity change for newspapers worldwide in September 2026?

- In September 2026, The Wall Street Journal lost share of searches among newspapers worldwide, from 14.9% to 14.3%.

## Month by month

| Month | The Telegraph estimated searches | The Telegraph Share of Search | The Telegraph rank | The Wall Street Journal estimated searches | The Wall Street Journal Share of Search | The Wall Street Journal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 2.6% | 7 | 2.2M | 15.7% | 3 |
| Nov 2025 | 450K | 3.3% | 7 | 2M | 14.6% | 3 |
| Dec 2025 | 368K | 2.8% | 7 | 1.8M | 14.1% | 3 |
| Jan 2026 | 368K | 2.1% | 7 | 2.4M | 13.7% | 4 |
| Feb 2026 | 368K | 2.3% | 7 | 2.2M | 13.6% | 4 |
| Mar 2026 | 450K | 2.2% | 7 | 3.3M | 16.2% | 3 |
| Apr 2026 | 368K | 2.2% | 7 | 2.7M | 16.6% | 3 |
| May 2026 | 368K | 2.8% | 7 | 2M | 15.3% | 3 |
| Jun 2026 | 368K | 3% | 7 | 1.8M | 15% | 3 |
| Jul 2026 | 450K | 3.7% | 7 | 1.8M | 14.9% | 3 |
| Aug 2026 | 368K | 3% | 7 | 1.8M | 14.9% | 3 |
| Sep 2026 | 368K | 2.9% | 7 | 1.8M | 14.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using The Telegraph’s and The Wall Street Journal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The Telegraph**: Measured on the search term “the telegraph”.
- **The Wall Street Journal**: Measured on the search terms “wall street journal” and “wsj”, summed into one figure.

- [The Telegraph profile](/demand/global-en/brands/the-telegraph)
- [The Wall Street Journal profile](/demand/global-en/brands/wall-street-journal)
- [All newspapers worldwide](/demand/global-en/categories/newspapers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is The Telegraph or The Wall Street Journal more popular in search?

In September 2026, The Wall Street Journal had more branded searches than The Telegraph among newspapers worldwide. The Wall Street Journal had about 1.8 million branded searches, while The Telegraph had 368,000. The Wall Street Journal made up 14.3% of all newspaper searches we track, and The Telegraph accounted for 2.9%.

## Cite this page

Brandwave. "The Telegraph vs The Wall Street Journal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-telegraph-vs-wall-street-journal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-telegraph-vs-wall-street-journal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.