---
title: "The SEO Framework vs Yoast: Which is searched more?"
description: "Which is more popular in search, The SEO Framework or Yoast? Compare estimated monthly branded-search demand and Share of Search inside the WordPress SEO plugins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/the-seo-framework-vs-yoast"
publisher: "Brandwave"
---

# The SEO Framework vs Yoast: Which is searched more?

Which is more popular in search, The SEO Framework or Yoast? Compare estimated monthly branded-search demand and Share of Search inside the WordPress SEO plugins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The SEO Framework and Yoast
- **Competitive set**: WordPress SEO plugins
- **Market**: Global
- **Month measured**: Sep 2026
- **The SEO Framework Share of Search**: 1.9%
- **Yoast Share of Search**: 32.3%

## Which is more popular in search, The SEO Framework or Yoast?

- In September 2026, Yoast had more branded searches than The SEO Framework among WordPress SEO plugins worldwide. Yoast was estimated to have 12.1K branded searches compared to The SEO Framework’s 720, and held a 32.3% Share of Search versus The SEO Framework’s 1.9%.
- Yoast was ahead of The SEO Framework in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The SEO Framework’s estimated Share of Search among WordPress SEO plugins worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Yoast’s estimated Share of Search among WordPress SEO plugins worldwide moved from 29.1% to 32.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for WordPress SEO plugins worldwide in September 2026?

- In September 2026, Yoast gained estimated Share of Search among WordPress SEO plugins worldwide, from 31.7% to 32.3%.
- Estimated monthly branded searches for The SEO Framework worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Month by month

| Month | The SEO Framework estimated searches | The SEO Framework Share of Search | The SEO Framework rank | Yoast estimated searches | Yoast Share of Search | Yoast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 1.7% | 5 | 14.8K | 29.1% | 2 |
| Nov 2025 | 880 | 1.7% | 5 | 14.8K | 28.7% | 2 |
| Dec 2025 | 720 | 1.4% | 5 | 14.8K | 29.7% | 2 |
| Jan 2026 | 880 | 1.7% | 5 | 14.8K | 29.1% | 2 |
| Feb 2026 | 880 | 1.7% | 5 | 14.8K | 29.1% | 2 |
| Mar 2026 | 1K | 1.9% | 5 | 14.8K | 28.5% | 2 |
| Apr 2026 | 1K | 2% | 5 | 14.8K | 29.1% | 2 |
| May 2026 | 880 | 2% | 5 | 12.1K | 28% | 2 |
| Jun 2026 | 720 | 1.7% | 5 | 12.1K | 28.7% | 2 |
| Jul 2026 | 720 | 1.7% | 5 | 12.1K | 28.7% | 2 |
| Aug 2026 | 720 | 1.9% | 5 | 12.1K | 31.7% | 2 |
| Sep 2026 | 720 | 1.9% | 5 | 12.1K | 32.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using The SEO Framework’s and Yoast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The SEO Framework**: Measured on the search term “the seo framework”.
- **Yoast**: Measured on the search term “yoast”.

- [The SEO Framework profile](/demand/global-en/brands/the-seo-framework)
- [Yoast profile](/demand/global-en/brands/yoast)
- [All WordPress SEO plugins worldwide](/demand/global-en/categories/wordpress-seo-plugins): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The SEO Framework or Yoast?

In September 2026, Yoast had more branded searches than The SEO Framework among WordPress SEO plugins worldwide. Yoast was estimated to have 12.1K branded searches compared to The SEO Framework’s 720, and held a 32.3% Share of Search versus The SEO Framework’s 1.9%.

## Cite this page

Brandwave. "The SEO Framework vs Yoast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-seo-framework-vs-yoast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-seo-framework-vs-yoast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.