--- title: "The RealReal vs Zalando: Which is searched more?" description: "Is The RealReal or Zalando more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-realreal-vs-zalando" publisher: "Brandwave" --- # The RealReal vs Zalando: Which is searched more? Is The RealReal or Zalando more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The RealReal and Zalando - **Competitive set**: Fashion marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **The RealReal Share of Search**: 2.9% - **Zalando Share of Search**: 57.4% ## Is The RealReal or Zalando more popular in search? - In September 2026, Zalando had more branded searches than The RealReal among fashion marketplaces worldwide. Zalando had about 20.4 million branded searches, while The RealReal had 1 million. Zalando made up 57.4% of all fashion marketplace searches we track, and The RealReal accounted for 2.9%. - Zalando was ahead of The RealReal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The RealReal’s share of searches among fashion marketplaces worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 988K to 1M. - Across the 12 months ending September 2026, Zalando’s share of searches among fashion marketplaces worldwide moved from 58.2% to 57.4%, and its estimated monthly branded searches held steady at 20.4M. ## Top fashion marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The RealReal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zalando was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The RealReal was listed before Zalando in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farfetch | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | SSENSE | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The RealReal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ASOS | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vestiaire Collective | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poshmark | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Zalando | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Shopbop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Net-a-Porter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fashion marketplaces - Asked ChatGPT "Which fashion marketplace should I shop at?": 1. ASOS, 2. The RealReal, 3. Poshmark, 4. Shopbop - Asked ChatGPT "What are the best fashion marketplaces?": 1. SSENSE, 2. Farfetch, 3. Depop, 4. Vestiaire Collective, 5. The RealReal, 6. Poshmark - Asked ChatGPT "What's the best fashion marketplace for designer clothes and accessories?": 1. Farfetch, 2. Vestiaire Collective, 3. The RealReal, 4. SSENSE - Searched Google, AI Overview "fashion marketplaces": 1. Farfetch, 2. SSENSE, 3. Zalando, 4. ASOS, 5. Poshmark, 6. Depop, 7. Vestiaire Collective, 8. The RealReal - Searched Google, AI Overview "clothes shopping online": 1. ASOS Not named in any answer: Net-a-Porter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fashion marketplaces worldwide in September 2026? - In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%. ## Month by month | Month | The RealReal estimated searches | The RealReal Share of Search | The RealReal rank | Zalando estimated searches | Zalando Share of Search | Zalando rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 988K | 2.8% | 6 | 20.4M | 58.2% | 1 | | Nov 2025 | 988K | 2.1% | 6 | 30.4M | 64.6% | 1 | | Dec 2025 | 1M | 2.6% | 6 | 24.9M | 62.5% | 1 | | Jan 2026 | 1.2M | 3.3% | 6 | 20.4M | 56.7% | 1 | | Feb 2026 | 988K | 3.3% | 6 | 16.6M | 54.9% | 1 | | Mar 2026 | 988K | 2.7% | 6 | 20.4M | 56.5% | 1 | | Apr 2026 | 988K | 2.8% | 6 | 20.4M | 58.6% | 1 | | May 2026 | 1M | 2.9% | 6 | 20.4M | 58.7% | 1 | | Jun 2026 | 988K | 2.9% | 6 | 20.4M | 59.8% | 1 | | Jul 2026 | 988K | 2.9% | 6 | 20.4M | 58.9% | 1 | | Aug 2026 | 1M | 2.9% | 6 | 20.4M | 58.1% | 1 | | Sep 2026 | 1M | 2.9% | 6 | 20.4M | 57.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The RealReal’s and Zalando’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The RealReal**: Measured on the search terms “the realreal” and “therealreal”, summed into one figure. - **Zalando**: Measured on the search term “zalando”. - [The RealReal profile](/demand/global-en/brands/the-realreal) - [Zalando profile](/demand/global-en/brands/zalando) - [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The RealReal or Zalando more popular in search? In September 2026, Zalando had more branded searches than The RealReal among fashion marketplaces worldwide. Zalando had about 20.4 million branded searches, while The RealReal had 1 million. Zalando made up 57.4% of all fashion marketplace searches we track, and The RealReal accounted for 2.9%. ## Cite this page Brandwave. "The RealReal vs Zalando: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-realreal-vs-zalando This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-realreal-vs-zalando. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.