---
title: "The New York Times vs The Times: Which is more popular by branded search?"
description: "Which is more popular in search, The New York Times or The Times? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/the-new-york-times-vs-the-times"
publisher: "Brandwave"
---

# The New York Times vs The Times: Which is more popular by branded search?

Which is more popular in search, The New York Times or The Times? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The New York Times and The Times
- **Competitive set**: Newspapers
- **Market**: Global
- **Month measured**: Aug 2026
- **The New York Times Share of Search**: 30.4%
- **The Times Share of Search**: 1.5%

## Which is more popular in search, The New York Times or The Times?

- In August 2026, The New York Times had more branded searches than The Times among newspapers worldwide. The New York Times was estimated to have 2.7M branded searches compared to The Times’ 135K, and held a 30.4% Share of Search versus The Times’ 1.5%.
- The New York Times was ahead of The Times in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The New York Times’ estimated Share of Search among newspapers worldwide moved from 32.1% to 30.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, The Times’ estimated Share of Search among newspapers worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for newspapers worldwide in August 2026?

- Estimated monthly branded searches for The Times worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for The New York Times worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

## Month by month

| Month | The New York Times estimated searches | The New York Times Share of Search | The New York Times rank | The Times estimated searches | The Times Share of Search | The Times rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 32.1% | 2 | 110K | 1.1% | 6 |
| Nov 2025 | 3.4M | 33.3% | 2 | 110K | 1.1% | 6 |
| Dec 2025 | 3.4M | 33.9% | 2 | 110K | 1.1% | 6 |
| Jan 2026 | 5M | 37.3% | 2 | 135K | 1% | 6 |
| Feb 2026 | 4.1M | 34.2% | 2 | 135K | 1.1% | 6 |
| Mar 2026 | 5M | 33.8% | 2 | 165K | 1.1% | 6 |
| Apr 2026 | 4.1M | 33.8% | 2 | 135K | 1.1% | 6 |
| May 2026 | 3.4M | 34.5% | 2 | 135K | 1.4% | 6 |
| Jun 2026 | 2.7M | 30.1% | 2 | 135K | 1.5% | 6 |
| Jul 2026 | 2.7M | 30.2% | 2 | 135K | 1.5% | 6 |
| Aug 2026 | 2.7M | 30.4% | 2 | 135K | 1.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using The New York Times’ and The Times’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The New York Times**: Measured on the search term “new york times”.
- **The Times**: Measured on the search term “the times uk”.

- [The New York Times profile](/demand/global-en/brands/the-new-york-times)
- [The Times profile](/demand/global-en/brands/the-times)
- [All newspapers worldwide](/demand/global-en/categories/newspapers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The New York Times or The Times?

In August 2026, The New York Times had more branded searches than The Times among newspapers worldwide. The New York Times was estimated to have 2.7M branded searches compared to The Times’ 135K, and held a 30.4% Share of Search versus The Times’ 1.5%.

## Cite this page

Brandwave. "The New York Times vs The Times: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/the-new-york-times-vs-the-times

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-new-york-times-vs-the-times. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.