--- title: "The INKEY List vs Vanicream: Which is searched more?" description: "Is The INKEY List or Vanicream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-inkey-list-vs-vanicream" publisher: "Brandwave" --- # The INKEY List vs Vanicream: Which is searched more? Is The INKEY List or Vanicream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The INKEY List and Vanicream - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Sep 2026 - **The INKEY List Share of Search**: 0.6% - **Vanicream Share of Search**: 1.4% ## Is The INKEY List or Vanicream more popular in search? - In September 2026, Vanicream had more branded searches than The INKEY List among skincare brands worldwide. Vanicream had about 201,000 branded searches, while The INKEY List had 82,700. Vanicream made up 1.4% of all skincare brand searches we track, and The INKEY List accounted for 0.6%. - Vanicream was ahead of The INKEY List in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The INKEY List’s share of searches among skincare brands worldwide moved from 0.69% to 0.6%, and its estimated monthly branded searches moved from 101K to 82.7K. - Across the 12 months ending September 2026, Vanicream’s share of searches among skincare brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 165K to 201K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The INKEY List did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in September 2026? - Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for The INKEY List worldwide fell 18% over 12 measured months, from 101K to 82.7K in September 2026. ## Month by month | Month | The INKEY List estimated searches | The INKEY List Share of Search | The INKEY List rank | Vanicream estimated searches | Vanicream Share of Search | Vanicream rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 101K | 0.69% | 22 | 165K | 1.1% | 20 | | Nov 2025 | 167K | 0.88% | 20 | 201K | 1.1% | 19 | | Dec 2025 | 123K | 0.75% | 21 | 201K | 1.2% | 19 | | Jan 2026 | 123K | 0.74% | 21 | 201K | 1.2% | 19 | | Feb 2026 | 101K | 0.68% | 21 | 201K | 1.3% | 18 | | Mar 2026 | 123K | 0.73% | 21 | 201K | 1.2% | 18 | | Apr 2026 | 123K | 0.73% | 21 | 201K | 1.2% | 18 | | May 2026 | 101K | 0.63% | 21 | 165K | 1% | 18 | | Jun 2026 | 82.9K | 0.56% | 22 | 201K | 1.4% | 18 | | Jul 2026 | 83K | 0.57% | 22 | 201K | 1.4% | 18 | | Aug 2026 | 82.9K | 0.55% | 22 | 201K | 1.3% | 18 | | Sep 2026 | 82.7K | 0.6% | 22 | 201K | 1.4% | 18 | ## How each brand is measured Brandwave collects information about searches that people make online using The INKEY List’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The INKEY List**: Measured on the search terms “inkey list”, “serum the inkey list”, “skincare the inkey list”, “the inkey list cleanser”, “the inkey list serum”, “the inkey list skincare” and “theinkeylist”, summed into one figure. - **Vanicream**: Measured on the search term “vanicream”. - [The INKEY List profile](/demand/global-en/brands/the-inkey-list) - [Vanicream profile](/demand/global-en/brands/vanicream) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The INKEY List or Vanicream more popular in search? In September 2026, Vanicream had more branded searches than The INKEY List among skincare brands worldwide. Vanicream had about 201,000 branded searches, while The INKEY List had 82,700. Vanicream made up 1.4% of all skincare brand searches we track, and The INKEY List accounted for 0.6%. ## Cite this page Brandwave. "The INKEY List vs Vanicream: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-inkey-list-vs-vanicream This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-inkey-list-vs-vanicream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.