--- title: "The Influencer Marketing Factory vs Viral Nation: Which is more popular by branded search?" description: "Which is more popular in search, The Influencer Marketing Factory or Viral Nation? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-influencer-marketing-factory-vs-viral-nation" publisher: "Brandwave" --- # The Influencer Marketing Factory vs Viral Nation: Which is more popular by branded search? Which is more popular in search, The Influencer Marketing Factory or Viral Nation? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Influencer Marketing Factory and Viral Nation - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Aug 2026 - **The Influencer Marketing Factory Share of Search**: 24% - **Viral Nation Share of Search**: 48% ## Which is more popular in search, The Influencer Marketing Factory or Viral Nation? - In August 2026, Viral Nation had more branded searches than The Influencer Marketing Factory among influencer marketing agencies worldwide. Viral Nation was estimated to have 8.8K branded searches compared to The Influencer Marketing Factory’s 4.4K, and held a 48% Share of Search versus The Influencer Marketing Factory’s 24%. - Viral Nation was ahead of The Influencer Marketing Factory in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Influencer Marketing Factory’s estimated Share of Search among influencer marketing agencies worldwide moved from 7.1% to 24%, and its estimated monthly branded searches moved from 2.3K to 4.4K. - Across the 11 months ending August 2026, Viral Nation’s estimated Share of Search among influencer marketing agencies worldwide moved from 23.6% to 48%, and its estimated monthly branded searches moved from 7.5K to 8.8K. ## How did search popularity change for influencer marketing agencies worldwide in August 2026? - In August 2026, The Influencer Marketing Factory overtook The Goat Agency to rank 2nd among influencer marketing agencies worldwide, at 24%. - In August 2026, Viral Nation gained estimated Share of Search among influencer marketing agencies worldwide, from 43.8% to 48%. ## Month by month | Month | The Influencer Marketing Factory estimated searches | The Influencer Marketing Factory Share of Search | The Influencer Marketing Factory rank | Viral Nation estimated searches | Viral Nation Share of Search | Viral Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 7.1% | 4 | 7.5K | 23.6% | 2 | | Nov 2025 | 2.2K | 6.9% | 4 | 7.3K | 22.9% | 2 | | Dec 2025 | 1.5K | 6.5% | 4 | 7.5K | 31.5% | 2 | | Jan 2026 | 2.1K | 6.6% | 4 | 11K | 35% | 2 | | Feb 2026 | 1.6K | 8.3% | 4 | 8.9K | 46.6% | 1 | | Mar 2026 | 1.5K | 7.9% | 4 | 10.1K | 54.2% | 1 | | Apr 2026 | 1.4K | 7.8% | 4 | 9.2K | 52.3% | 1 | | May 2026 | 2.6K | 14.3% | 3 | 9.6K | 52.4% | 1 | | Jun 2026 | 3.7K | 19.6% | 2 | 9.4K | 49.2% | 1 | | Jul 2026 | 3.6K | 21.1% | 3 | 7.4K | 43.8% | 1 | | Aug 2026 | 4.4K | 24% | 2 | 8.8K | 48% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Influencer Marketing Factory’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Influencer Marketing Factory**: Measured on the search terms “influencer marketing agency the influencer marketing factory”, “the influencer marketing factory”, “the influencer marketing factory case studies”, “the influencer marketing factory influencer marketing agency”, “the influencer marketing factory reviews” and “theinfluencermarketingfactory.com”, summed into one figure. - **Viral Nation**: Measured on the search terms “viral nation”, “viral nation agency”, “viral nation influencer marketing”, “viral nation influencer marketing agency”, “viral nation reviews” and “viralnation.com”, summed into one figure. - [The Influencer Marketing Factory profile](/demand/global-en/brands/the-influencer-marketing-factory) - [Viral Nation profile](/demand/global-en/brands/viral-nation) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Influencer Marketing Factory or Viral Nation? In August 2026, Viral Nation had more branded searches than The Influencer Marketing Factory among influencer marketing agencies worldwide. Viral Nation was estimated to have 8.8K branded searches compared to The Influencer Marketing Factory’s 4.4K, and held a 48% Share of Search versus The Influencer Marketing Factory’s 24%. ## Cite this page Brandwave. "The Influencer Marketing Factory vs Viral Nation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/the-influencer-marketing-factory-vs-viral-nation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-influencer-marketing-factory-vs-viral-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.