--- title: "The Influencer Agency vs The Influencer Marketing Factory: Which is searched more?" description: "Is The Influencer Agency or The Influencer Marketing Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-influencer-agency-vs-the-influencer-marketing-factory" publisher: "Brandwave" --- # The Influencer Agency vs The Influencer Marketing Factory: Which is searched more? Is The Influencer Agency or The Influencer Marketing Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Influencer Agency and The Influencer Marketing Factory - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **The Influencer Agency Share of Search**: 16.3% - **The Influencer Marketing Factory Share of Search**: 7.7% ## Is The Influencer Agency or The Influencer Marketing Factory more popular in search? - In September 2026, The Influencer Agency had more branded searches than The Influencer Marketing Factory among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while The Influencer Marketing Factory had 1,600. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and The Influencer Marketing Factory accounted for 7.7%. - The Influencer Agency was ahead of The Influencer Marketing Factory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Influencer Agency’s share of searches among influencer marketing agencies worldwide moved from 12.5% to 16.3%, and its estimated monthly branded searches moved from 4.9K to 3.4K. - Across the 12 months ending September 2026, The Influencer Marketing Factory’s share of searches among influencer marketing agencies worldwide moved from 4.8% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top influencer marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Influencer Marketing Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Influencer Agency did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Influencer Marketing Factory | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Viral Nation | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Influential | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Socially Powerful | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HireInfluence | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Linqia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubiquitous | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The Goat Agency | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | The Influencer Agency | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Obviously | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing agencies - Asked ChatGPT "Which influencer marketing agency should I hire?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. The Goat Agency - Asked ChatGPT "What are the best influencer marketing agencies?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Ubiquitous, 4. Socially Powerful, 5. Linqia, 6. HireInfluence - Asked ChatGPT "What's the best influencer marketing agency for creator campaign support?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Linqia, 4. HireInfluence - Searched Google, AI Overview "influencer marketing agency": 1. Influential, 2. The Influencer Marketing Factory, 3. HireInfluence - Searched Google, AI Overview "best influencer agency": 1. Viral Nation, 2. Influential, 3. Socially Powerful, 4. HireInfluence Not named in any answer: The Influencer Agency, Socialyte, Obviously and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing agencies worldwide in September 2026? - In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%. - In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%. ## Month by month | Month | The Influencer Agency estimated searches | The Influencer Agency Share of Search | The Influencer Agency rank | The Influencer Marketing Factory estimated searches | The Influencer Marketing Factory Share of Search | The Influencer Marketing Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 12.5% | 3 | 1.9K | 4.8% | 5 | | Nov 2025 | 4.9K | 12.6% | 3 | 1.6K | 4.1% | 5 | | Dec 2025 | 6.7K | 20.5% | 3 | 1.3K | 4% | 6 | | Jan 2026 | 19.7K | 36.9% | 1 | 1.9K | 3.6% | 5 | | Feb 2026 | 4.9K | 18.6% | 3 | 1.3K | 4.9% | 5 | | Mar 2026 | 6K | 22.6% | 2 | 1.3K | 4.9% | 6 | | Apr 2026 | 4.9K | 19.4% | 2 | 1.3K | 5.2% | 6 | | May 2026 | 5.5K | 22.2% | 2 | 1.3K | 5.2% | 6 | | Jun 2026 | 4.2K | 17.6% | 2 | 1.6K | 6.7% | 5 | | Jul 2026 | 4.2K | 18.6% | 2 | 1.6K | 7.1% | 5 | | Aug 2026 | 4.2K | 19.3% | 2 | 1.9K | 8.7% | 5 | | Sep 2026 | 3.4K | 16.3% | 2 | 1.6K | 7.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The Influencer Agency’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Influencer Agency**: Measured on the search terms “influencer agency” and “the influencer agency”, summed into one figure. - **The Influencer Marketing Factory**: Measured on the search term “the influencer marketing factory”. - [The Influencer Agency profile](/demand/global-en/brands/the-influencer-agency) - [The Influencer Marketing Factory profile](/demand/global-en/brands/the-influencer-marketing-factory) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Influencer Agency or The Influencer Marketing Factory more popular in search? In September 2026, The Influencer Agency had more branded searches than The Influencer Marketing Factory among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while The Influencer Marketing Factory had 1,600. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and The Influencer Marketing Factory accounted for 7.7%. ## Cite this page Brandwave. "The Influencer Agency vs The Influencer Marketing Factory: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-influencer-agency-vs-the-influencer-marketing-factory This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-influencer-agency-vs-the-influencer-marketing-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.