--- title: "The Guardian vs The Wall Street Journal: Which is searched more?" description: "Is The Guardian or The Wall Street Journal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-guardian-vs-wall-street-journal" publisher: "Brandwave" --- # The Guardian vs The Wall Street Journal: Which is searched more? Is The Guardian or The Wall Street Journal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Guardian and The Wall Street Journal - **Competitive set**: Newspapers - **Market**: Global - **Month measured**: Sep 2026 - **The Guardian Share of Search**: 32.1% - **The Wall Street Journal Share of Search**: 14.3% ## Is The Guardian or The Wall Street Journal more popular in search? - In September 2026, The Guardian had more branded searches than The Wall Street Journal among newspapers worldwide. The Guardian had about 4.1 million branded searches, while The Wall Street Journal had 1.8 million. The Guardian made up 32.1% of all newspaper searches we track, and The Wall Street Journal accounted for 14.3%. - The Guardian was ahead of The Wall Street Journal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Guardian’s share of searches among newspapers worldwide moved from 28.8% to 32.1%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, The Wall Street Journal’s share of searches among newspapers worldwide moved from 15.7% to 14.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top newspapers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Wall Street Journal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Guardian was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Wall Street Journal was listed before The Guardian in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The New York Times | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Wall Street Journal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Washington Post | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Guardian | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Financial Times | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | The Times | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Telegraph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about newspapers - Asked ChatGPT "Which newspaper should I buy?": 1. The Washington Post, 2. The New York Times, 3. The Wall Street Journal - Asked ChatGPT "What are the best newspaper brands?": 1. The New York Times, 2. The Wall Street Journal, 3. The Washington Post, 4. The Guardian, 5. Financial Times - Asked ChatGPT "What's the best newspaper for daily news?": 1. The New York Times, 2. The Wall Street Journal - Searched Google, AI Overview "newspapers": 1. The Wall Street Journal, 2. The New York Times, 3. The Washington Post - Searched Google, AI Overview "daily newspaper": named none of the brands we track Not named in any answer: The Times and The Telegraph. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for newspapers worldwide in September 2026? - In September 2026, The Guardian lost share of searches among newspapers worldwide, from 33.5% to 32.1%. - In September 2026, The Wall Street Journal lost share of searches among newspapers worldwide, from 14.9% to 14.3%. ## Month by month | Month | The Guardian estimated searches | The Guardian Share of Search | The Guardian rank | The Wall Street Journal estimated searches | The Wall Street Journal Share of Search | The Wall Street Journal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 28.8% | 1 | 2.2M | 15.7% | 3 | | Nov 2025 | 4.1M | 29.8% | 2 | 2M | 14.6% | 3 | | Dec 2025 | 4.1M | 31.6% | 1 | 1.8M | 14.1% | 3 | | Jan 2026 | 5M | 28% | 2 | 2.4M | 13.7% | 4 | | Feb 2026 | 5M | 30.7% | 2 | 2.2M | 13.6% | 4 | | Mar 2026 | 6.1M | 29.8% | 2 | 3.3M | 16.2% | 3 | | Apr 2026 | 5M | 30.4% | 1 | 2.7M | 16.6% | 3 | | May 2026 | 4.1M | 31.2% | 1 | 2M | 15.3% | 3 | | Jun 2026 | 4.1M | 33.7% | 1 | 1.8M | 15% | 3 | | Jul 2026 | 4.1M | 33.4% | 1 | 1.8M | 14.9% | 3 | | Aug 2026 | 4.1M | 33.5% | 1 | 1.8M | 14.9% | 3 | | Sep 2026 | 4.1M | 32.1% | 1 | 1.8M | 14.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using The Guardian’s and The Wall Street Journal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Guardian**: Measured on the search term “the guardian”. - **The Wall Street Journal**: Measured on the search terms “wall street journal” and “wsj”, summed into one figure. - [The Guardian profile](/demand/global-en/brands/the-guardian) - [The Wall Street Journal profile](/demand/global-en/brands/wall-street-journal) - [All newspapers worldwide](/demand/global-en/categories/newspapers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Guardian or The Wall Street Journal more popular in search? In September 2026, The Guardian had more branded searches than The Wall Street Journal among newspapers worldwide. The Guardian had about 4.1 million branded searches, while The Wall Street Journal had 1.8 million. The Guardian made up 32.1% of all newspaper searches we track, and The Wall Street Journal accounted for 14.3%. ## Cite this page Brandwave. "The Guardian vs The Wall Street Journal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-guardian-vs-wall-street-journal This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-guardian-vs-wall-street-journal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.