--- title: "The Goat Agency vs The Influencer Marketing Factory: Which is more popular by branded search?" description: "Which is more popular in search, The Goat Agency or The Influencer Marketing Factory? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-goat-agency-vs-the-influencer-marketing-factory" publisher: "Brandwave" --- # The Goat Agency vs The Influencer Marketing Factory: Which is more popular by branded search? Which is more popular in search, The Goat Agency or The Influencer Marketing Factory? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Goat Agency and The Influencer Marketing Factory - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Aug 2026 - **The Goat Agency Share of Search**: 16% - **The Influencer Marketing Factory Share of Search**: 24% ## Which is more popular in search, The Goat Agency or The Influencer Marketing Factory? - In August 2026, The Influencer Marketing Factory had more branded searches than The Goat Agency among influencer marketing agencies worldwide. The Influencer Marketing Factory was estimated to have 4.4K branded searches compared to The Goat Agency’s 2.9K, and held a 24% Share of Search versus The Goat Agency’s 16%. - The lead changed hands 3 times in the 11 months ending August 2026: The Influencer Marketing Factory took it in June 2026, The Goat Agency took it in July 2026, The Influencer Marketing Factory took it in August 2026. - Across the 11 months ending August 2026, The Goat Agency’s estimated Share of Search among influencer marketing agencies worldwide moved from 57.1% to 16%, and its estimated monthly branded searches moved from 18.2K to 2.9K. - Across the 11 months ending August 2026, The Influencer Marketing Factory’s estimated Share of Search among influencer marketing agencies worldwide moved from 7.1% to 24%, and its estimated monthly branded searches moved from 2.3K to 4.4K. ## How did search popularity change for influencer marketing agencies worldwide in August 2026? - In August 2026, The Influencer Marketing Factory overtook The Goat Agency to rank 2nd among influencer marketing agencies worldwide, at 24%. - In August 2026, The Goat Agency lost estimated Share of Search among influencer marketing agencies worldwide, from 21.5% to 16%. ## Month by month | Month | The Goat Agency estimated searches | The Goat Agency Share of Search | The Goat Agency rank | The Influencer Marketing Factory estimated searches | The Influencer Marketing Factory Share of Search | The Influencer Marketing Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.2K | 57.1% | 1 | 2.3K | 7.1% | 4 | | Nov 2025 | 18.4K | 57.2% | 1 | 2.2K | 6.9% | 4 | | Dec 2025 | 12.2K | 51.3% | 1 | 1.5K | 6.5% | 4 | | Jan 2026 | 15K | 47.7% | 1 | 2.1K | 6.6% | 4 | | Feb 2026 | 5.5K | 28.5% | 2 | 1.6K | 8.3% | 4 | | Mar 2026 | 4.5K | 23.8% | 2 | 1.5K | 7.9% | 4 | | Apr 2026 | 4.5K | 25.4% | 2 | 1.4K | 7.8% | 4 | | May 2026 | 3.6K | 20% | 2 | 2.6K | 14.3% | 3 | | Jun 2026 | 3.6K | 19.1% | 3 | 3.7K | 19.6% | 2 | | Jul 2026 | 3.6K | 21.5% | 2 | 3.6K | 21.1% | 3 | | Aug 2026 | 2.9K | 16% | 3 | 4.4K | 24% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Goat Agency’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Goat Agency**: Measured on the search terms “goatagency.com”, “the goat agency”, “the goat agency reviews” and “what is the goat agency”, summed into one figure. - **The Influencer Marketing Factory**: Measured on the search terms “influencer marketing agency the influencer marketing factory”, “the influencer marketing factory”, “the influencer marketing factory case studies”, “the influencer marketing factory influencer marketing agency”, “the influencer marketing factory reviews” and “theinfluencermarketingfactory.com”, summed into one figure. - [The Goat Agency profile](/demand/global-en/brands/the-goat-agency) - [The Influencer Marketing Factory profile](/demand/global-en/brands/the-influencer-marketing-factory) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Goat Agency or The Influencer Marketing Factory? In August 2026, The Influencer Marketing Factory had more branded searches than The Goat Agency among influencer marketing agencies worldwide. The Influencer Marketing Factory was estimated to have 4.4K branded searches compared to The Goat Agency’s 2.9K, and held a 24% Share of Search versus The Goat Agency’s 16%. ## Cite this page Brandwave. "The Goat Agency vs The Influencer Marketing Factory: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/the-goat-agency-vs-the-influencer-marketing-factory This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-goat-agency-vs-the-influencer-marketing-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.