---
title: "The Economist vs Wired: Which is more popular by branded search?"
description: "Which is more popular in search, The Economist or Wired? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/the-economist-vs-wired"
publisher: "Brandwave"
---

# The Economist vs Wired: Which is more popular by branded search?

Which is more popular in search, The Economist or Wired? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The Economist and Wired
- **Competitive set**: Magazines
- **Market**: Global
- **Month measured**: Aug 2026
- **The Economist Share of Search**: 35.6%
- **Wired Share of Search**: 1.2%

## Which is more popular in search, The Economist or Wired?

- In August 2026, The Economist had more branded searches than Wired among magazines worldwide. The Economist was estimated to have 450K branded searches compared to Wired’s 14.8K, and held a 35.6% Share of Search versus Wired’s 1.2%.
- The Economist was ahead of Wired in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide moved from 19.6% to 35.6%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Wired’s estimated Share of Search among magazines worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
- Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | The Economist estimated searches | The Economist Share of Search | The Economist rank | Wired estimated searches | Wired Share of Search | Wired rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 19.6% | 2 | 18.1K | 0.96% | 6 |
| Nov 2025 | 450K | 24.6% | 2 | 18.1K | 0.99% | 6 |
| Dec 2025 | 368K | 24% | 2 | 18.1K | 1.2% | 6 |
| Jan 2026 | 450K | 25.1% | 2 | 18.1K | 1% | 6 |
| Feb 2026 | 368K | 21.7% | 2 | 22.2K | 1.3% | 6 |
| Mar 2026 | 450K | 21.6% | 2 | 40.5K | 1.9% | 6 |
| Apr 2026 | 368K | 22.8% | 2 | 27.1K | 1.7% | 6 |
| May 2026 | 368K | 23.8% | 2 | 18.1K | 1.2% | 6 |
| Jun 2026 | 368K | 31.1% | 2 | 18.1K | 1.5% | 6 |
| Jul 2026 | 550K | 40.3% | 2 | 18.1K | 1.3% | 6 |
| Aug 2026 | 450K | 35.6% | 2 | 14.8K | 1.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using The Economist’s and Wired’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The Economist**: Measured on the search term “the economist”.
- **Wired**: Measured on the search term “wired magazine”.

- [The Economist profile](/demand/global-en/brands/the-economist)
- [Wired profile](/demand/global-en/brands/wired)
- [All magazines worldwide](/demand/global-en/categories/magazines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The Economist or Wired?

In August 2026, The Economist had more branded searches than Wired among magazines worldwide. The Economist was estimated to have 450K branded searches compared to Wired’s 14.8K, and held a 35.6% Share of Search versus Wired’s 1.2%.

## Cite this page

Brandwave. "The Economist vs Wired: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/the-economist-vs-wired

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-economist-vs-wired. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.