--- title: "The Bump vs What to Expect: Which is searched more?" description: "Is The Bump or What to Expect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-bump-vs-what-to-expect" publisher: "Brandwave" --- # The Bump vs What to Expect: Which is searched more? Is The Bump or What to Expect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Bump and What to Expect - **Competitive set**: Pregnancy and baby apps - **Market**: Global - **Month measured**: Sep 2026 - **The Bump Share of Search**: 1.3% - **What to Expect Share of Search**: 6.4% ## Is The Bump or What to Expect more popular in search? - In September 2026, What to Expect had more branded searches than The Bump among pregnancy and baby apps worldwide. What to Expect had about 90,500 branded searches, while The Bump had 18,800. What to Expect made up 6.4% of all pregnancy and baby app searches we track, and The Bump accounted for 1.3%. - What to Expect was ahead of The Bump in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Bump’s share of searches among pregnancy and baby apps worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 23.1K to 18.8K. - Across the 12 months ending September 2026, What to Expect’s share of searches among pregnancy and baby apps worldwide moved from 2.9% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 90.5K. ## Top pregnancy and baby apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, What to Expect was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Bump was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. What to Expect was listed before The Bump in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | What to Expect | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pregnancy+ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BabyCenter | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Huckleberry | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | The Bump | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | BabyCentre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pregnancy and baby apps - Asked ChatGPT "Which pregnancy or baby app should I use?": 1. What to Expect, 2. Pregnancy+, 3. Huckleberry - Asked ChatGPT "What are the best pregnancy and baby apps?": 1. What to Expect, 2. Pregnancy+, 3. BabyCenter, 4. Huckleberry - Asked ChatGPT "What's the best pregnancy or baby app for expecting parents?": 1. What to Expect, 2. Pregnancy+, 3. BabyCenter, 4. Huckleberry - Searched Google, AI Overview "pregnancy app": 1. BabyCenter, 2. What to Expect, 3. The Bump, 4. Pregnancy+ - Searched Google, AI Overview "pregnancy tracker": 1. BabyCenter Not named in any answer: BabyCentre. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pregnancy and baby apps worldwide in September 2026? - In September 2026, The Bump lost share of searches among pregnancy and baby apps worldwide, from 2% to 1.3%. - What to Expect’s share of searches among pregnancy and baby apps worldwide has gained ground for 3 months in a row, from 3.6% to 6.4% in September 2026. ## Month by month | Month | The Bump estimated searches | The Bump Share of Search | The Bump rank | What to Expect estimated searches | What to Expect Share of Search | What to Expect rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.1K | 2% | 4 | 33.1K | 2.9% | 3 | | Nov 2025 | 18.8K | 1.7% | 4 | 27.1K | 2.4% | 3 | | Dec 2025 | 22.8K | 2% | 4 | 27.1K | 2.4% | 3 | | Jan 2026 | 22.9K | 1.7% | 4 | 33.1K | 2.4% | 3 | | Feb 2026 | 18.8K | 1.7% | 4 | 27.1K | 2.4% | 3 | | Mar 2026 | 22.8K | 2% | 4 | 27.1K | 2.3% | 3 | | Apr 2026 | 18.8K | 1.7% | 4 | 27.1K | 2.4% | 3 | | May 2026 | 22.9K | 2% | 4 | 33.1K | 2.9% | 3 | | Jun 2026 | 18.7K | 1.7% | 4 | 40.5K | 3.6% | 3 | | Jul 2026 | 18.7K | 1.6% | 4 | 60.5K | 5.3% | 2 | | Aug 2026 | 22.9K | 2% | 4 | 74K | 6.3% | 2 | | Sep 2026 | 18.8K | 1.3% | 4 | 90.5K | 6.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using The Bump’s and What to Expect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Bump**: Measured on the search terms “the bump” and “the bump app”, summed into one figure. - **What to Expect**: Measured on the search term “what to expect”. - [The Bump profile](/demand/global-en/brands/the-bump) - [What to Expect profile](/demand/global-en/brands/what-to-expect) - [All pregnancy and baby apps worldwide](/demand/global-en/categories/pregnancy-and-baby-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Bump or What to Expect more popular in search? In September 2026, What to Expect had more branded searches than The Bump among pregnancy and baby apps worldwide. What to Expect had about 90,500 branded searches, while The Bump had 18,800. What to Expect made up 6.4% of all pregnancy and baby app searches we track, and The Bump accounted for 1.3%. ## Cite this page Brandwave. "The Bump vs What to Expect: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/the-bump-vs-what-to-expect This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-bump-vs-what-to-expect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.