--- title: "The Army Painter vs Vallejo: Which is more popular?" description: "Is The Army Painter or Vallejo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/the-army-painter-vs-vallejo" publisher: "Brandwave" --- # The Army Painter vs Vallejo: Which is more popular? Is The Army Painter or Vallejo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Army Painter and Vallejo - **Competitive set**: Miniature paint brands - **Market**: Global - **Month measured**: Oct 2026 - **The Army Painter Share of Search**: 6.8% - **Vallejo Share of Search**: 16.9% ## Is The Army Painter or Vallejo more popular in search? - In October 2026, Vallejo had more branded searches than The Army Painter among miniature paint brands worldwide. Vallejo had about 24,700 branded searches, while The Army Painter had 9,900. Vallejo made up 16.9% of all miniature paint brand searches we track, and The Army Painter accounted for 6.8%. - Vallejo was ahead of The Army Painter in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide moved from 7.7% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending October 2026, Vallejo’s share of searches among miniature paint brands worldwide moved from 13.9% to 16.9%, and its estimated monthly branded searches moved from 26.6K to 24.7K. ## Top miniature paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both The Army Painter and Vallejo showed up in all four answers. Vallejo was listed before The Army Painter in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about miniature paint brands - Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies - Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies - Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo - Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for miniature paint brands worldwide in October 2026? - In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%. - In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%. ## How has branded search for The Army Painter and Vallejo changed worldwide over the last 12 months? | Month | The Army Painter estimated searches | The Army Painter Share of Search | The Army Painter rank | Vallejo estimated searches | Vallejo Share of Search | Vallejo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 7.7% | 5 | 26.6K | 13.9% | 3 | | Dec 2025 | 9.9K | 5.9% | 7 | 27.6K | 16.3% | 2 | | Jan 2026 | 12.1K | 6.5% | 7 | 32.5K | 17.4% | 3 | | Feb 2026 | 9.9K | 6.3% | 7 | 26.6K | 16.8% | 3 | | Mar 2026 | 9.9K | 6% | 7 | 26.6K | 16.2% | 3 | | Apr 2026 | 8.1K | 5.2% | 7 | 22.5K | 14.4% | 3 | | May 2026 | 9.9K | 6.6% | 7 | 22.5K | 15.1% | 2 | | Jun 2026 | 8.1K | 5.6% | 7 | 22.5K | 15.5% | 2 | | Jul 2026 | 8.1K | 5.4% | 7 | 23.5K | 15.7% | 2 | | Aug 2026 | 9.9K | 6.2% | 7 | 28.8K | 17.9% | 2 | | Sep 2026 | 8.1K | 5.6% | 7 | 23.5K | 16.1% | 3 | | Oct 2026 | 9.9K | 6.8% | 7 | 24.7K | 16.9% | 3 | ## How are The Army Painter’s and Vallejo’s branded searches counted? Brandwave collects information about searches that people make online using The Army Painter’s and Vallejo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Army Painter**: Measured on the search term “the army painter”. - **Vallejo**: Measured on the search terms “vallejo model color” and “vallejo paint”, summed into one figure. - [The Army Painter profile](/demand/global-en/brands/the-army-painter) - [Vallejo profile](/demand/global-en/brands/vallejo) - [All miniature paint brands worldwide](/demand/global-en/categories/miniature-paint-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Army Painter or Vallejo more popular in search? In October 2026, Vallejo had more branded searches than The Army Painter among miniature paint brands worldwide. Vallejo had about 24,700 branded searches, while The Army Painter had 9,900. Vallejo made up 16.9% of all miniature paint brand searches we track, and The Army Painter accounted for 6.8%. ## Cite this page Brandwave. "The Army Painter vs Vallejo: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/the-army-painter-vs-vallejo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/the-army-painter-vs-vallejo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.