---
title: "Tes vs Twinkl: Which is searched more?"
description: "Which is more popular in search, Tes or Twinkl? Compare estimated monthly branded-search demand and Share of Search inside the Teacher resource platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tes-vs-twinkl"
publisher: "Brandwave"
---

# Tes vs Twinkl: Which is searched more?

Which is more popular in search, Tes or Twinkl? Compare estimated monthly branded-search demand and Share of Search inside the Teacher resource platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tes and Twinkl
- **Competitive set**: Teacher resource platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Tes Share of Search**: 0.04%
- **Twinkl Share of Search**: 3.7%

## Which is more popular in search, Tes or Twinkl?

- In August 2026, Twinkl had more branded searches than Tes among teacher resource platforms worldwide. Twinkl was estimated to have 1.2M branded searches compared to Tes’ 14.8K, and held a 3.7% Share of Search versus Tes’ 0.04%.
- Twinkl was ahead of Tes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tes’ estimated Share of Search among teacher resource platforms worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Twinkl’s estimated Share of Search among teacher resource platforms worldwide moved from 3.4% to 3.7%, and its estimated monthly branded searches moved from 2.2M to 1.2M.

## How did search popularity change for teacher resource platforms worldwide in August 2026?

- In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.
- Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

## Month by month

| Month | Tes estimated searches | Tes Share of Search | Tes rank | Twinkl estimated searches | Twinkl Share of Search | Twinkl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.05% | 5 | 2.2M | 3.4% | 4 |
| Nov 2025 | 33.1K | 0.06% | 5 | 2.2M | 4.1% | 3 |
| Dec 2025 | 27.1K | 0.05% | 5 | 1.2M | 2.4% | 3 |
| Jan 2026 | 40.5K | 0.09% | 5 | 1.8M | 4% | 4 |
| Feb 2026 | 27.1K | 0.05% | 5 | 1.8M | 3.4% | 3 |
| Mar 2026 | 33.1K | 0.06% | 5 | 2.2M | 4.1% | 3 |
| Apr 2026 | 27.1K | 0.05% | 5 | 1.5M | 2.9% | 4 |
| May 2026 | 27.1K | 0.05% | 5 | 1.5M | 2.9% | 3 |
| Jun 2026 | 33.1K | 0.08% | 5 | 1.5M | 3.6% | 3 |
| Jul 2026 | 18.1K | 0.09% | 5 | 1.2M | 6.1% | 3 |
| Aug 2026 | 14.8K | 0.04% | 5 | 1.2M | 3.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tes’ and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tes**: Measured on the search term “tes resources”.
- **Twinkl**: Measured on the search term “twinkl”.

- [Tes profile](/demand/global-en/brands/tes)
- [Twinkl profile](/demand/global-en/brands/twinkl)
- [All teacher resource platforms worldwide](/demand/global-en/categories/teacher-resource-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tes or Twinkl?

In August 2026, Twinkl had more branded searches than Tes among teacher resource platforms worldwide. Twinkl was estimated to have 1.2M branded searches compared to Tes’ 14.8K, and held a 3.7% Share of Search versus Tes’ 0.04%.

## Cite this page

Brandwave. "Tes vs Twinkl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tes-vs-twinkl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tes-vs-twinkl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.