--- title: "TERRO vs Yates: Which is searched more?" description: "Is TERRO or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pest control brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/terro-vs-yates" publisher: "Brandwave" --- # TERRO vs Yates: Which is searched more? Is TERRO or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pest control brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TERRO and Yates - **Competitive set**: Pest control brands - **Market**: Global - **Month measured**: Sep 2026 - **TERRO Share of Search**: 37.3% - **Yates Share of Search**: 12.2% ## Is TERRO or Yates more popular in search? - In September 2026, TERRO had more branded searches than Yates among pest control brands worldwide. TERRO had about 124,000 branded searches, while Yates had 40,500. TERRO made up 37.3% of all pest control brand searches we track, and Yates accounted for 12.2%. - TERRO was ahead of Yates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide moved from 20.6% to 37.3%, and its estimated monthly branded searches moved from 55.3K to 124K. - Across the 12 months ending September 2026, Yates’ share of searches among pest control brands worldwide moved from 18.4% to 12.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top pest control brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TERRO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Yates did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ortho | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TERRO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Raid | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Rentokil | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Yates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naprogesic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Combat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pest control brands - Asked ChatGPT "Which pest control brand should I buy?": 1. Ortho, 2. TERRO, 3. Raid - Asked ChatGPT "What are the best pest control brands?": 1. Ortho, 2. TERRO - Asked ChatGPT "What's the best pest control brand for home pest problems?": 1. Ortho, 2. TERRO, 3. Raid - Searched Google, AI Overview "pest control brands": 1. Ortho, 2. Raid, 3. Rentokil Not named in any answer: Yates, Naprogesic and Combat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pest control brands worldwide in September 2026? - In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches. - In September 2026, Yates gained share of searches among pest control brands worldwide, from 10.3% to 12.2%. - In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%. ## Month by month | Month | TERRO estimated searches | TERRO Share of Search | TERRO rank | Yates estimated searches | Yates Share of Search | Yates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 55.3K | 20.6% | 2 | 49.5K | 18.4% | 3 | | Nov 2025 | 51.2K | 22.2% | 2 | 40.5K | 17.6% | 3 | | Dec 2025 | 51.2K | 22.9% | 2 | 33.1K | 14.8% | 3 | | Jan 2026 | 60.2K | 25.1% | 2 | 40.5K | 16.9% | 3 | | Feb 2026 | 66.2K | 27.8% | 2 | 33.1K | 13.9% | 3 | | Mar 2026 | 115K | 39.4% | 1 | 33.1K | 11.4% | 3 | | Apr 2026 | 185K | 49.8% | 1 | 40.5K | 10.9% | 3 | | May 2026 | 160K | 46.5% | 1 | 40.5K | 11.8% | 3 | | Jun 2026 | 160K | 44.3% | 1 | 33.1K | 9.2% | 3 | | Jul 2026 | 185K | 45.8% | 1 | 49.5K | 12.3% | 3 | | Aug 2026 | 185K | 46.8% | 1 | 40.5K | 10.3% | 3 | | Sep 2026 | 124K | 37.3% | 2 | 40.5K | 12.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using TERRO’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TERRO**: Measured on the search terms “terro” and “terro ant bait”, summed into one figure. - **Yates**: Measured on the search term “yates”. - [TERRO profile](/demand/global-en/brands/terro) - [Yates profile](/demand/global-en/brands/yates) - [All pest control brands worldwide](/demand/global-en/categories/pest-control-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TERRO or Yates more popular in search? In September 2026, TERRO had more branded searches than Yates among pest control brands worldwide. TERRO had about 124,000 branded searches, while Yates had 40,500. TERRO made up 37.3% of all pest control brand searches we track, and Yates accounted for 12.2%. ## Cite this page Brandwave. "TERRO vs Yates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/terro-vs-yates This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/terro-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.