---
title: "Termly vs Usercentrics: Which is searched more?"
description: "Is Termly or Usercentrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie consent and privacy tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/termly-vs-usercentrics"
publisher: "Brandwave"
---

# Termly vs Usercentrics: Which is searched more?

Is Termly or Usercentrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie consent and privacy tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Termly and Usercentrics
- **Competitive set**: Cookie consent and privacy tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Termly Share of Search**: 14.5%
- **Usercentrics Share of Search**: 18%

## Is Termly or Usercentrics more popular in search?

- In September 2026, Usercentrics had more branded searches than Termly among cookie consent and privacy tools worldwide. Usercentrics had about 15,000 branded searches, while Termly had 12,100. Usercentrics made up 18% of all cookie consent and privacy tool searches we track, and Termly accounted for 14.5%.
- The lead changed hands 4 times in the 12 months ending September 2026: Termly took it in April 2026, Usercentrics took it in June 2026, Termly took it in August 2026, Usercentrics took it in September 2026.
- Across the 12 months ending September 2026, Termly’s share of searches among cookie consent and privacy tools worldwide moved from 12.2% to 14.5%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Usercentrics’ share of searches among cookie consent and privacy tools worldwide moved from 18.5% to 18%, and its estimated monthly branded searches moved from 18.4K to 15K.

## Top cookie consent and privacy tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Termly was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Usercentrics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Termly and Usercentrics were each listed first in two of the four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cookiebot | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| OneTrust | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| CookieYes | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Usercentrics | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Termly | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| iubenda | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Complianz | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Osano | 8th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about cookie consent and privacy tools

- Asked ChatGPT "Which cookie consent and privacy tool should I use?": 1. CookieYes, 2. iubenda, 3. Complianz, 4. Usercentrics, 5. OneTrust
- Asked ChatGPT "What are the best cookie consent and privacy tools?": 1. Cookiebot, 2. Usercentrics, 3. OneTrust, 4. iubenda, 5. Complianz, 6. Termly, 7. Osano
- Asked ChatGPT "What's the best cookie consent and privacy tool for website compliance?": 1. Cookiebot, 2. Termly, 3. Usercentrics, 4. OneTrust, 5. Complianz
- Searched Google, AI Overview "cookie consent tools": 1. CookieYes, 2. Cookiebot, 3. Termly, 4. OneTrust
- Searched Google, AI Overview "consent management platform": 1. OneTrust, 2. Osano

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for cookie consent and privacy tools worldwide in September 2026?

- In September 2026, Usercentrics overtook Termly to rank 3rd among cookie consent and privacy tools worldwide, with 18% of the searches.
- In September 2026, Termly lost share of searches among cookie consent and privacy tools worldwide, from 18.6% to 14.5%.

## Month by month

| Month | Termly estimated searches | Termly Share of Search | Termly rank | Usercentrics estimated searches | Usercentrics Share of Search | Usercentrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 12.2% | 4 | 18.4K | 18.5% | 3 |
| Nov 2025 | 12.1K | 14.2% | 4 | 15.1K | 17.7% | 3 |
| Dec 2025 | 12.1K | 15% | 4 | 12.3K | 15.2% | 3 |
| Jan 2026 | 12.1K | 13.4% | 4 | 15.1K | 16.7% | 3 |
| Feb 2026 | 12.1K | 12.7% | 4 | 15.1K | 15.9% | 3 |
| Mar 2026 | 14.8K | 14.9% | 4 | 15.1K | 15.2% | 3 |
| Apr 2026 | 18.1K | 18.8% | 3 | 15.1K | 15.7% | 4 |
| May 2026 | 18.1K | 19.4% | 3 | 12.3K | 13.2% | 4 |
| Jun 2026 | 14.8K | 16.8% | 4 | 15.1K | 17.2% | 3 |
| Jul 2026 | 14.8K | 16.6% | 4 | 15.1K | 16.9% | 3 |
| Aug 2026 | 14.8K | 18.6% | 3 | 12.4K | 15.5% | 4 |
| Sep 2026 | 12.1K | 14.5% | 4 | 15K | 18% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Termly’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Termly**: Measured on the search term “termly”.
- **Usercentrics**: Measured on the search terms “usercentrics”, “usercentrics app”, “usercentrics cmp” and “usercentrics consent”, summed into one figure.

- [Termly profile](/demand/global-en/brands/termly)
- [Usercentrics profile](/demand/global-en/brands/usercentrics)
- [All cookie consent and privacy tools worldwide](/demand/global-en/categories/cookie-consent-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Termly or Usercentrics more popular in search?

In September 2026, Usercentrics had more branded searches than Termly among cookie consent and privacy tools worldwide. Usercentrics had about 15,000 branded searches, while Termly had 12,100. Usercentrics made up 18% of all cookie consent and privacy tool searches we track, and Termly accounted for 14.5%.

## Cite this page

Brandwave. "Termly vs Usercentrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/termly-vs-usercentrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/termly-vs-usercentrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
