---
title: "Tepui vs Thule: Which is more popular by branded search?"
description: "Which is more popular in search, Tepui or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tepui-vs-thule"
publisher: "Brandwave"
---

# Tepui vs Thule: Which is more popular by branded search?

Which is more popular in search, Tepui or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tepui and Thule
- **Competitive set**: Roof tents
- **Market**: Global
- **Month measured**: Aug 2026
- **Tepui Share of Search**: 0.26%
- **Thule Share of Search**: 97.5%

## Which is more popular in search, Tepui or Thule?

- In August 2026, Thule had more branded searches than Tepui among roof tents worldwide. Thule was estimated to have 368K branded searches compared to Tepui’s 1K, and held a 97.5% Share of Search versus Tepui’s 0.26%.
- Thule was ahead of Tepui in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tepui’s estimated Share of Search among roof tents worldwide moved from 0.28% to 0.26%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide moved from 96.7% to 97.5%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for roof tents worldwide in August 2026?

- In August 2026, Thule lost estimated Share of Search among roof tents worldwide, from 98% to 97.5%.
- Estimated monthly branded searches for Tepui worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Month by month

| Month | Tepui estimated searches | Tepui Share of Search | Tepui rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.28% | 4 | 301K | 96.7% | 1 |
| Nov 2025 | 880 | 0.23% | 4 | 368K | 97.4% | 1 |
| Dec 2025 | 720 | 0.19% | 4 | 368K | 97.9% | 1 |
| Jan 2026 | 720 | 0.16% | 4 | 450K | 98.3% | 1 |
| Feb 2026 | 880 | 0.28% | 4 | 301K | 97.4% | 1 |
| Mar 2026 | 1K | 0.27% | 4 | 368K | 97.7% | 1 |
| Apr 2026 | 880 | 0.23% | 4 | 368K | 97.6% | 1 |
| May 2026 | 880 | 0.19% | 4 | 450K | 98% | 1 |
| Jun 2026 | 880 | 0.23% | 4 | 368K | 97.7% | 1 |
| Jul 2026 | 1K | 0.22% | 4 | 450K | 98% | 1 |
| Aug 2026 | 1K | 0.26% | 4 | 368K | 97.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tepui’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tepui**: Measured on the search term “tepui tents”.
- **Thule**: Measured on the search term “thule”.

- [Tepui profile](/demand/global-en/brands/tepui)
- [Thule profile](/demand/global-en/brands/thule)
- [All roof tents worldwide](/demand/global-en/categories/roof-tents): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tepui or Thule?

In August 2026, Thule had more branded searches than Tepui among roof tents worldwide. Thule was estimated to have 368K branded searches compared to Tepui’s 1K, and held a 97.5% Share of Search versus Tepui’s 0.26%.

## Cite this page

Brandwave. "Tepui vs Thule: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tepui-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tepui-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.