--- title: "Temple Fork Outfitters vs Thomas & Thomas: Which is more popular?" description: "Is Temple Fork Outfitters or Thomas & Thomas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fly rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/temple-fork-outfitters-vs-thomas-and-thomas" publisher: "Brandwave" --- # Temple Fork Outfitters vs Thomas & Thomas: Which is more popular? Is Temple Fork Outfitters or Thomas & Thomas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fly rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Temple Fork Outfitters and Thomas & Thomas - **Competitive set**: Fly rod brands - **Market**: Global - **Month measured**: Oct 2026 - **Temple Fork Outfitters Share of Search**: 15.7% - **Thomas & Thomas Share of Search**: 5.8% ## Is Temple Fork Outfitters or Thomas & Thomas more popular in search? - In October 2026, Temple Fork Outfitters had more branded searches than Thomas & Thomas among fly rod brands worldwide. Temple Fork Outfitters had about 6,500 branded searches, while Thomas & Thomas had 2,400. Temple Fork Outfitters made up 15.7% of all fly rod brand searches we track, and Thomas & Thomas accounted for 5.8%. - Temple Fork Outfitters was ahead of Thomas & Thomas in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Temple Fork Outfitters’ share of searches among fly rod brands worldwide moved from 15.3% to 15.7%, and its estimated monthly branded searches moved from 7.3K to 6.5K. - Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide moved from 5% to 5.8%, and its estimated monthly branded searches held steady at 2.4K. ## Top fly rod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thomas & Thomas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Temple Fork Outfitters did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Orvis | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sage | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Echo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Scott | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | G. Loomis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Winston | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thomas & Thomas | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hardy | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Douglas | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Temple Fork Outfitters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fly rod brands - Asked ChatGPT "What's the best fly rod for beginners?": 1. Echo, 2. Orvis, 3. Redington - Asked ChatGPT "Which fly rod brands are the best?": 1. Sage, 2. Scott, 3. G. Loomis, 4. Orvis, 5. Winston, 6. Thomas & Thomas, 7. Redington, 8. Echo, 9. Douglas - Asked ChatGPT "What fly rod should I buy for trout?": 1. Orvis, 2. Redington, 3. Sage - Searched Google, AI Overview "fly fishing rod": 1. Redington, 2. Orvis - Searched Google, AI Overview "fly rod": 1. Redington, 2. Orvis, 3. Hardy Not named in any answer: Temple Fork Outfitters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for fly rod brands worldwide in October 2026? - In October 2026, Thomas & Thomas gained share of searches among fly rod brands worldwide, from 5.3% to 5.8%. - In October 2026, Temple Fork Outfitters lost share of searches among fly rod brands worldwide, from 17.5% to 15.7%. ## How has branded search for Temple Fork Outfitters and Thomas & Thomas changed worldwide over the last 12 months? | Month | Temple Fork Outfitters estimated searches | Temple Fork Outfitters Share of Search | Temple Fork Outfitters rank | Thomas & Thomas estimated searches | Thomas & Thomas Share of Search | Thomas & Thomas rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 7.3K | 15.3% | 2 | 2.4K | 5% | 8 | | Dec 2025 | 7.3K | 15.5% | 2 | 2.4K | 5.1% | 7 | | Jan 2026 | 7.3K | 15.2% | 2 | 2.9K | 6% | 7 | | Feb 2026 | 7.3K | 15.8% | 2 | 2.4K | 5.2% | 7 | | Mar 2026 | 11K | 18.4% | 2 | 2.9K | 4.9% | 7 | | Apr 2026 | 9.8K | 16.8% | 2 | 3.6K | 6.2% | 7 | | May 2026 | 11K | 18.3% | 2 | 2.9K | 4.8% | 8 | | Jun 2026 | 11K | 17.8% | 2 | 2.9K | 4.7% | 8 | | Jul 2026 | 11K | 18.3% | 2 | 2.9K | 4.8% | 7 | | Aug 2026 | 11K | 18.4% | 2 | 2.9K | 4.9% | 7 | | Sep 2026 | 8K | 17.5% | 2 | 2.4K | 5.3% | 8 | | Oct 2026 | 6.5K | 15.7% | 2 | 2.4K | 5.8% | 8 | ## How are Temple Fork Outfitters’ and Thomas & Thomas’ branded searches counted? Brandwave collects information about searches that people make online using Temple Fork Outfitters’ and Thomas & Thomas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Temple Fork Outfitters**: Measured on the search terms “temple fork outfitters” and “tfo fly rod”, summed into one figure. - **Thomas & Thomas**: Measured on the search term “thomas and thomas fly rod”. - [Temple Fork Outfitters profile](/demand/global-en/brands/temple-fork-outfitters) - [Thomas & Thomas profile](/demand/global-en/brands/thomas-and-thomas) - [All fly rod brands worldwide](/demand/global-en/categories/fly-rod-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Temple Fork Outfitters or Thomas & Thomas more popular in search? In October 2026, Temple Fork Outfitters had more branded searches than Thomas & Thomas among fly rod brands worldwide. Temple Fork Outfitters had about 6,500 branded searches, while Thomas & Thomas had 2,400. Temple Fork Outfitters made up 15.7% of all fly rod brand searches we track, and Thomas & Thomas accounted for 5.8%. ## Cite this page Brandwave. "Temple Fork Outfitters vs Thomas & Thomas: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/temple-fork-outfitters-vs-thomas-and-thomas This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/temple-fork-outfitters-vs-thomas-and-thomas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.