---
title: "Tegel vs Waitoa: Which is searched more?"
description: "Which is more popular in search, Tegel or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken breast brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tegel-vs-waitoa"
publisher: "Brandwave"
---

# Tegel vs Waitoa: Which is searched more?

Which is more popular in search, Tegel or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken breast brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tegel and Waitoa
- **Competitive set**: Chicken breast brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Tegel Share of Search**: 58.5%
- **Waitoa Share of Search**: 2.3%

## Which is more popular in search, Tegel or Waitoa?

- In September 2026, Tegel had more branded searches than Waitoa among chicken breast brands worldwide. Tegel was estimated to have 74K branded searches compared to Waitoa’s 2.9K, and held a 58.5% Share of Search versus Waitoa’s 2.3%.
- Tegel was ahead of Waitoa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tegel’s estimated Share of Search among chicken breast brands worldwide held steady at 58.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Waitoa’s estimated Share of Search among chicken breast brands worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for chicken breast brands worldwide in September 2026?

- In September 2026, Tegel lost estimated Share of Search among chicken breast brands worldwide, from 63.3% to 58.5%.

## Month by month

| Month | Tegel estimated searches | Tegel Share of Search | Tegel rank | Waitoa estimated searches | Waitoa Share of Search | Waitoa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 58.5% | 1 | 2.9K | 2.3% | 3 |
| Nov 2025 | 74K | 58.5% | 1 | 2.9K | 2.3% | 3 |
| Dec 2025 | 60.5K | 53.8% | 1 | 2.4K | 2.1% | 3 |
| Jan 2026 | 60.5K | 48.8% | 2 | 2.9K | 2.3% | 3 |
| Feb 2026 | 74K | 63% | 1 | 2.9K | 2.5% | 3 |
| Mar 2026 | 74K | 63% | 1 | 2.9K | 2.5% | 3 |
| Apr 2026 | 74K | 63% | 1 | 2.9K | 2.5% | 3 |
| May 2026 | 90.5K | 67.6% | 1 | 2.9K | 2.2% | 3 |
| Jun 2026 | 90.5K | 63.3% | 1 | 2.9K | 2% | 3 |
| Jul 2026 | 90.5K | 63% | 1 | 3.6K | 2.5% | 3 |
| Aug 2026 | 90.5K | 63.3% | 1 | 2.9K | 2% | 3 |
| Sep 2026 | 74K | 58.5% | 1 | 2.9K | 2.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Tegel’s and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tegel**: Measured on the search term “tegel”.
- **Waitoa**: Measured on the search term “waitoa”.

- [Tegel profile](/demand/global-en/brands/tegel)
- [Waitoa profile](/demand/global-en/brands/waitoa)
- [All chicken breast brands worldwide](/demand/global-en/categories/chicken-breast-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tegel or Waitoa?

In September 2026, Tegel had more branded searches than Waitoa among chicken breast brands worldwide. Tegel was estimated to have 74K branded searches compared to Waitoa’s 2.9K, and held a 58.5% Share of Search versus Waitoa’s 2.3%.

## Cite this page

Brandwave. "Tegel vs Waitoa: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tegel-vs-waitoa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tegel-vs-waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.