--- title: "Tate's Bake Shop vs Tim Tam: Which is searched more?" description: "Is Tate's Bake Shop or Tim Tam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tates-bake-shop-vs-tim-tam" publisher: "Brandwave" --- # Tate's Bake Shop vs Tim Tam: Which is searched more? Is Tate's Bake Shop or Tim Tam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tate's Bake Shop and Tim Tam - **Competitive set**: Cookie brands - **Market**: Global - **Month measured**: Sep 2026 - **Tate's Bake Shop Share of Search**: 0.01% - **Tim Tam Share of Search**: 4.4% ## Is Tate's Bake Shop or Tim Tam more popular in search? - In September 2026, Tim Tam had more branded searches than Tate's Bake Shop among cookie brands worldwide. Tim Tam had about 246,000 branded searches, while Tate's Bake Shop had 720. Tim Tam made up 4.4% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. - Tim Tam was ahead of Tate's Bake Shop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Tim Tam’s share of searches among cookie brands worldwide moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 201K to 246K. ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tate's Bake Shop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tim Tam did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tate's Bake Shop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oreo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chips Ahoy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Levain Bakery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lotus Biscoff | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Famous Amos | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Keebler | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Walkers | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fox's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tim Tam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookie brands - Asked ChatGPT "Which cookie brand should I buy?": 1. Tate's Bake Shop, 2. Pepperidge Farm, 3. Chips Ahoy - Asked ChatGPT "What are the best cookie brands?": 1. Levain Bakery, 2. Pepperidge Farm, 3. Tate's Bake Shop, 4. Oreo, 5. Famous Amos, 6. Walkers, 7. Chips Ahoy, 8. Keebler - Asked ChatGPT "What's the best cookie brand for snacking?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Oreo, 4. Lotus Biscoff, 5. Tate's Bake Shop - Searched Google, AI Overview "chocolate chip cookies": 1. Chips Ahoy - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Keebler, 3. Lotus Biscoff, 4. Famous Amos, 5. Tate's Bake Shop, 6. Levain Bakery, 7. Chips Ahoy Not named in any answer: Fox's and Tim Tam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cookie brands worldwide in September 2026? - Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026. ## Month by month | Month | Tate's Bake Shop estimated searches | Tate's Bake Shop Share of Search | Tate's Bake Shop rank | Tim Tam estimated searches | Tim Tam Share of Search | Tim Tam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.01% | 11 | 201K | 3.1% | 5 | | Nov 2025 | 880 | 0.01% | 11 | 246K | 3.9% | 5 | | Dec 2025 | 720 | 0.01% | 11 | 246K | 3.7% | 5 | | Jan 2026 | 590 | <0.01% | 11 | 246K | 3.8% | 5 | | Feb 2026 | 480 | <0.01% | 11 | 246K | 4% | 5 | | Mar 2026 | 590 | <0.01% | 11 | 246K | 3.8% | 5 | | Apr 2026 | 720 | 0.01% | 11 | 201K | 3.2% | 5 | | May 2026 | 1K | 0.02% | 11 | 201K | 3.2% | 5 | | Jun 2026 | 1.3K | 0.02% | 11 | 301K | 4.8% | 4 | | Jul 2026 | 1.3K | 0.02% | 11 | 246K | 4% | 4 | | Aug 2026 | 1K | 0.02% | 11 | 246K | 4.4% | 4 | | Sep 2026 | 720 | 0.01% | 11 | 246K | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Tate's Bake Shop’s and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tate's Bake Shop**: Measured on the search term “tates bake shop”. - **Tim Tam**: Measured on the search term “tim tam”. - [Tate's Bake Shop profile](/demand/global-en/brands/tates-bake-shop) - [Tim Tam profile](/demand/global-en/brands/tim-tam) - [All cookie brands worldwide](/demand/global-en/categories/cookie-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tate's Bake Shop or Tim Tam more popular in search? In September 2026, Tim Tam had more branded searches than Tate's Bake Shop among cookie brands worldwide. Tim Tam had about 246,000 branded searches, while Tate's Bake Shop had 720. Tim Tam made up 4.4% of all cookie brand searches we track, and Tate's Bake Shop accounted for 0.01%. ## Cite this page Brandwave. "Tate's Bake Shop vs Tim Tam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tates-bake-shop-vs-tim-tam This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tates-bake-shop-vs-tim-tam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.