--- title: "Tarmac Works vs Tomica: Which is more popular?" description: "Is Tarmac Works or Tomica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diecast model brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tarmac-works-vs-tomica" publisher: "Brandwave" --- # Tarmac Works vs Tomica: Which is more popular? Is Tarmac Works or Tomica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diecast model brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tarmac Works and Tomica - **Competitive set**: Diecast model brands - **Market**: Global - **Month measured**: Oct 2026 - **Tarmac Works Share of Search**: 1.1% - **Tomica Share of Search**: 9.5% ## Is Tarmac Works or Tomica more popular in search? - In October 2026, Tomica had more branded searches than Tarmac Works among diecast model brands worldwide. Tomica had about 101,000 branded searches, while Tarmac Works had 12,100. Tomica made up 9.5% of all diecast model brand searches we track, and Tarmac Works accounted for 1.1%. - Tomica was ahead of Tarmac Works in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Tarmac Works’ share of searches among diecast model brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide moved from 10.2% to 9.5%, and its estimated monthly branded searches moved from 92.1K to 101K. ## Top diecast model brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tarmac Works was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tomica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tarmac Works was listed before Tomica in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hot Wheels | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mini GT | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Matchbox | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Greenlight | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Maisto | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Tarmac Works | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Inno64 | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Kaido House | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | AUTOart | 9th | 2 of 3 | 2 of 2 | 4 of 5 | | Bburago | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Solido | 11th | 1 of 3 | 2 of 2 | 3 of 5 | | Minichamps | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Tomica | 13th | 2 of 3 | 0 of 2 | 2 of 5 | | Majorette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Welly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corgi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diecast model brands - Asked ChatGPT "What are the best diecast model car brands?": 1. AUTOart, 2. Minichamps, 3. Bburago, 4. Maisto, 5. Hot Wheels, 6. Tarmac Works, 7. Greenlight, 8. Solido, 9. Mini GT, 10. Inno64, 11. Matchbox, 12. Tomica - Asked ChatGPT "Which 1:64 diecast brand is best for collectors?": 1. Mini GT, 2. Inno64, 3. Tarmac Works, 4. Kaido House, 5. Hot Wheels - Asked ChatGPT "What diecast car brands should I collect?": 1. Hot Wheels, 2. Mini GT, 3. Tarmac Works, 4. Matchbox, 5. Kaido House, 6. Inno64, 7. Bburago, 8. Greenlight, 9. Tomica, 10. AUTOart - Searched Google, AI Overview "diecast cars": 1. Hot Wheels, 2. Matchbox, 3. Maisto, 4. Greenlight, 5. Kaido House, 6. Mini GT, 7. Solido, 8. AUTOart - Searched Google, AI Overview "diecast model cars": 1. Hot Wheels, 2. Matchbox, 3. Greenlight, 4. Maisto, 5. Solido, 6. AUTOart Not named in any answer: Majorette, Welly and Corgi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for diecast model brands worldwide in October 2026? - Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026. ## How has branded search for Tarmac Works and Tomica changed worldwide over the last 12 months? | Month | Tarmac Works estimated searches | Tarmac Works Share of Search | Tarmac Works rank | Tomica estimated searches | Tomica Share of Search | Tomica rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 1.3% | 12 | 92.1K | 10.2% | 3 | | Dec 2025 | 12.1K | 1.2% | 12 | 113K | 11.1% | 3 | | Jan 2026 | 12.1K | 1.4% | 12 | 96.2K | 10.8% | 3 | | Feb 2026 | 12.1K | 1.5% | 12 | 92.1K | 11.8% | 3 | | Mar 2026 | 12.1K | 1.5% | 12 | 92.1K | 11.4% | 3 | | Apr 2026 | 12.1K | 1.5% | 12 | 92.1K | 11.7% | 3 | | May 2026 | 12.1K | 1.5% | 12 | 92.1K | 11.6% | 3 | | Jun 2026 | 12.1K | 1.5% | 12 | 92.1K | 11.4% | 3 | | Jul 2026 | 12.1K | 1.4% | 12 | 113K | 12.7% | 3 | | Aug 2026 | 12.1K | 1.3% | 12 | 96.2K | 10.7% | 3 | | Sep 2026 | 12.1K | 1.2% | 12 | 96.2K | 9.8% | 4 | | Oct 2026 | 12.1K | 1.1% | 12 | 101K | 9.5% | 4 | ## How are Tarmac Works’ and Tomica’s branded searches counted? Brandwave collects information about searches that people make online using Tarmac Works’ and Tomica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tarmac Works**: Measured on the search term “tarmac works”. - **Tomica**: Measured on the search terms “tomica” and “tomica cars”, summed into one figure. - [Tarmac Works profile](/demand/global-en/brands/tarmac-works) - [Tomica profile](/demand/global-en/brands/tomica) - [All diecast model brands worldwide](/demand/global-en/categories/diecast-model-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tarmac Works or Tomica more popular in search? In October 2026, Tomica had more branded searches than Tarmac Works among diecast model brands worldwide. Tomica had about 101,000 branded searches, while Tarmac Works had 12,100. Tomica made up 9.5% of all diecast model brand searches we track, and Tarmac Works accounted for 1.1%. ## Cite this page Brandwave. "Tarmac Works vs Tomica: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/tarmac-works-vs-tomica This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tarmac-works-vs-tomica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.