--- title: "Tanqueray vs The Botanist: Which is searched more?" description: "Is Tanqueray or The Botanist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tanqueray-vs-the-botanist" publisher: "Brandwave" --- # Tanqueray vs The Botanist: Which is searched more? Is Tanqueray or The Botanist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tanqueray and The Botanist - **Competitive set**: Gin brands - **Market**: Global - **Month measured**: Sep 2026 - **Tanqueray Share of Search**: 34.6% - **The Botanist Share of Search**: 2.5% ## Is Tanqueray or The Botanist more popular in search? - In September 2026, Tanqueray had more branded searches than The Botanist among gin brands worldwide. Tanqueray had about 246,000 branded searches, while The Botanist had 18,100. Tanqueray made up 34.6% of all gin brand searches we track, and The Botanist accounted for 2.5%. - Tanqueray was ahead of The Botanist in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands worldwide moved from 33.7% to 34.6%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, The Botanist’s share of searches among gin brands worldwide held steady at 2.5%, and its estimated monthly branded searches held steady at 18.1K. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tanqueray appeared in all five answers. The Botanist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tanqueray was listed before The Botanist in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tanqueray | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hendrick's | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bombay Sapphire | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Botanist | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Roku Gin | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "Which gin brand should I buy?": 1. Tanqueray, 2. Bombay Sapphire, 3. Hendrick's, 4. Roku Gin - Asked ChatGPT "What are the best gin brands?": 1. Tanqueray, 2. Hendrick's, 3. The Botanist, 4. Bombay Sapphire, 5. Roku Gin - Asked ChatGPT "What's the best gin brand for cocktails?": 1. Tanqueray, 2. Hendrick's - Searched Google, AI Overview "gin brands": 1. Tanqueray, 2. Bombay Sapphire, 3. Hendrick's, 4. The Botanist, 5. Roku Gin - Searched Google, AI Overview "premium gin": 1. Tanqueray, 2. Hendrick's, 3. The Botanist Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gin brands worldwide in September 2026? - In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 34.6% of the searches. - In September 2026, Tanqueray lost share of searches among gin brands worldwide, from 39.3% to 34.6%. ## Month by month | Month | Tanqueray estimated searches | Tanqueray Share of Search | Tanqueray rank | The Botanist estimated searches | The Botanist Share of Search | The Botanist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 33.7% | 2 | 18.1K | 2.5% | 5 | | Nov 2025 | 246K | 34.6% | 2 | 18.1K | 2.5% | 5 | | Dec 2025 | 368K | 37.9% | 1 | 27.1K | 2.8% | 5 | | Jan 2026 | 246K | 28.4% | 3 | 18.1K | 2.1% | 5 | | Feb 2026 | 201K | 33.6% | 2 | 14.8K | 2.5% | 5 | | Mar 2026 | 201K | 32.6% | 2 | 14.8K | 2.4% | 5 | | Apr 2026 | 201K | 30.3% | 2 | 14.8K | 2.2% | 5 | | May 2026 | 201K | 30.2% | 2 | 18.1K | 2.7% | 5 | | Jun 2026 | 201K | 28.3% | 2 | 18.1K | 2.5% | 5 | | Jul 2026 | 246K | 33.7% | 2 | 18.1K | 2.5% | 5 | | Aug 2026 | 301K | 39.3% | 1 | 18.1K | 2.4% | 5 | | Sep 2026 | 246K | 34.6% | 2 | 18.1K | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Tanqueray’s and The Botanist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tanqueray**: Measured on the search term “tanqueray”. - **The Botanist**: Measured on the search term “the botanist gin”. - [Tanqueray profile](/demand/global-en/brands/tanqueray) - [The Botanist profile](/demand/global-en/brands/the-botanist) - [All gin brands worldwide](/demand/global-en/categories/gin-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tanqueray or The Botanist more popular in search? In September 2026, Tanqueray had more branded searches than The Botanist among gin brands worldwide. Tanqueray had about 246,000 branded searches, while The Botanist had 18,100. Tanqueray made up 34.6% of all gin brand searches we track, and The Botanist accounted for 2.5%. ## Cite this page Brandwave. "Tanqueray vs The Botanist: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tanqueray-vs-the-botanist This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tanqueray-vs-the-botanist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.